REACH INTO GRAB BAG

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The idea is simple: a stylized icon in place of the standard “O”.

The mission? Putting a miscellaneous spin on the landmark Oakley logo and spearheading the next generation of exclusive collectors’ eyewear.

We’re calling it Grab Bag – with seemingly limitless editions of the iconic graphic – and introducing the collection from our Square O line.

The first installation of Grab Bag features three sunglass styles with vivid custom icon treatments: Gascan™, Eyepatch™ and Hijinx™. Each dip into the Oakley Grab Bag produces a new icon design and color treatment; each style will be available in limited, exclusive quantities for the most-savvy collectors.

Author

Newbear Lesniewski

Date

September 05, 2007