Oakley Creates Virtual Reality Motocross Experience

airbrakemx360 screenshot

Oakley, Inc. today announced the creation of a virtual reality (VR) experience developed for the Oculus Rift head-mounted display. “Airbrake™ MX 360 with Ryan Villopoto” gives fans a fully immersive 360-degree video experience, putting them on the track with the four-time Supercross champion and bringing the viewer closer to the action than ever before possible.

“We wanted to give fans the opportunity to go as fast and high as the MX riders they love to watch, and the groundbreaking technology of Oculus Rift gives them the virtual experience of tearing up the track with Oakley rider Ryan Villopoto,” said Colin Baden, Oakley CEO.

Presented on the head-mounted VR display, the immersive experience lets fans ride with Villopoto from the perspective of another rider. Video capture in a 360-degree format is combined with technology that monitors the user’s physical movement to dynamically change the content being viewed, letting them see it as though they are actually in the environment.

Fans will be able to experience “Airbrake MX 360 with Ryan Villopoto” at select locations and venues this year. It will be featured at the Las Vegas Oakley Store in Fashion Show Mall from May 2nd to May 4th. During the 2014 Lucas Oil Pro Motocross Championship, the VR experience will be showcased at Glen Helen National in San Bernardino, CA on May 24th; High Point National in Mt. Morris, PA on June 14; RedBud National in Buchanan, MI on July 5th; Spring Creek National in Millville, MN on July 19th; Washougal National in Washougal, WA on July 26th; and Indiana National in Crawfordsville, IN on August 16th.

Baden continued, “The namesake goggle for this VR experience is a landmark in technology. Not since the early days of motocross has a single goggle design brought so much innovation. Oakley’s passion for cutting-edge design is continually exploring new ground for those who want the ultimate in technology, and that led us to the state-of-the-art VR invention created by Oculus.

Oakley’s heritage in motocross goes back nearly four decades, and the company’s Airbrake MX goggles are a leading choice among world-class riders. Setting a new standard for protection and comfort, Airbrake MX combines the performance of true, accurate vision with the convenience of Oakley Switchlock™ Technology — a breakthrough innovation that makes the process of lens changing fast and hassle-free. These premium Oakley goggles maximize peripheral vision, and they can be combined with the company’s revolutionary roll-off system that increases the vertical field of view by 60% compared to conventional systems.

Baden added, “You don’t have to be a professional athlete to be obsessed with performance. Considered essential gear by many of the world’s best, Oakley Airbrake MX goggles give all riders what they need to perform at their highest level, and ‘Airbrake MX 360 with Ryan Villopoto’ gives everyone a chance to ride with a Supercross pro without even breaking a sweat.”

A four-time Supercross and five-time Motocross champion, Ryan Villopoto is considered one of the best riders in the world. He was the third person in history to win his first premier class race. A proud member of the Oakley family, Villopoto recently tallied his sixth victory for the AMA Supercross season at the Metlife Stadium in East Rutherford, New Jersey.

Author

Oakley, Inc.

Date

May 01, 2014