LIVESTRONG™Â™ Special Edition Eyewear


Oakley, Inc. (NYSE: OO) today announced the release of two special edition Lance Armstrong sunglass designs that will help support the charity efforts of the venerated athlete. With each sale of the new Oakley LIVESTRONGRADAR and FLAK JACKET renditions, the company will provide $20 to the Lance Armstrong Foundation in support of its ongoing mission to inspire and empower people affected by cancer.

“For nearly 20 years, Oakley has been there for me, on and off the bike,” commented Lance Armstrong, cancer survivor, seven-time Tour de France champion. “Now, together with the company’s support and those who appreciate the performance of its eyewear technologies, we can help make a difference to millions of those who are living with cancer.”

“We are honored to assist Lance in such a noble cause,” said Colin Baden, president, Oakley, Inc. “Having battled cancer and gone on to win the Tour de France seven consecutive times, Lance is the ultimate survivor and an icon of hope for the millions who are currently living with, through or beyond cancer.”

To create the LIVESTRONG™ special editions, Oakley chose two of its most technically advanced sport performance sunglasses: the single-lens sport shield known as RADAR™ and the dual-lens eyewear called FLAK JACKET™. Design features include Jet Black frames with accents of yellow in select components, a salute to the logo colors of the Lance Armstrong Foundation. Additionally, “LIVESTRONG” is laser etched near the bottom of the lens and a specially tagged Microclear™ bag for cleaning and storage is included in the custom packaging.

The LIVESTRONG™ special editions of Oakley RADAR™ and FLAK JACKET™ feature Oakley’s High Definition Optics® (HDO®) which offers unbeatable optical clarity. Oakley’s permanent Hydrophobic lens coating resists smudges and repels water, oils and dust.  Two nose-pad options (included) and interchangeable lens designs (additional lenses are optional) allow the wearer to adapt to any sport environment by providing a customizable fit. Augmented with Black Iridium® lens coating to optimize color recognition while balancing transmission in bright light, the semi-rimless lenses offer an unobstructed view that curves around the eyes to maximized peripheral vision with the clarity of patented XYZ Optics®. The first 2,000 pieces of each LIVESTRONG™ special edition RADAR™ and FLAK JACKET™ will be serialized.

In addition, a one of a kind solid 18K gold M Frame with certificate of authenticity signed by Lance Armstrong himself will be auctioned off with all proceeds going directly to the Lance Armstrong Foundation. The auction will run the duration of the Tour de France.

For more information please visit –


Brianne DeWeese


June 05, 2007