Wrecking It: Skylar Grey Headlines Oakley’s SXSW Show with Actor Adrian Grenier's Wreckroom


South By Southwest is always a party.

And, just like every year, Oakley brought some of its uniquely cool magic to the sprawling scene in Austin (Texas).

Collaborating with O Entertainment family member and Entourage Star, Adrian Grenier (and his ‘Wreckroom’ music project), the brand put on a rockin’ show at the W Hotel.

Headlined by Grammy-nominated Oakley music artist, Skylar Grey, and featuring the likes of Grammy winner Sirah, Asher Roth and Indie music upstart Breakfast, the performance welcomed music industry influencers, celebrities and more for an intimate showcase away from the mud-packed streets.

If Skylar and Sirah didn’t break out enough ear candy for attendees, bands from Adrian’s Wreckroom family – like Caldwell, Joanna Erdos and The Skins – took the stage to warm up the star-lined crowd.

Add in Oakley family member, Nick Cannon, and yet another SXSW is in the books with a proper ‘O’ stamp on its face.


Andrew De Lara


March 26, 2013

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