U.S. Olympic Committee and Oakley Announce Team USA® Collection
The U.S. Olympic Committee (USOC) and Oakley, Inc. today announced the release of the Team USA® eyewear collection. These special renditions of acclaimed Oakley eyewear let customers share the excitement of the Olympic Games, as well as the innovations that Olympic and Paralympic athletes rely on to perform at their best.
”Oakley is a true partner to Team USA, creating products that aid in the performance of our athletes in competition and supporting our mission of developing our current and future Olympians and Paralympians,” said USOC Managing Director of Consumer Products Peter Zeytoonjian. “We are excited about the Team USA product line and look forward to working with Oakley through the London Games and beyond.”
The Team USA eyewear collection includes four men’s sunglass designs (one of which is available in two renditions) and two women’s designs. Each of the special editions is highlighted with United States Olympic Team colors, and the Team USA mark is laser etched at the corner of the lens. The collection will be available at Oakley.com and through the company’s domestic distribution channels. In addition, the U.S. Olympic Committee will sell the products online via TeamUSAShop.com and through storefronts at its training centers.
“We are proud to be the official licensee and eyewear supplier to Team USA and the USOC for the London 2012 Olympic Games and years to come,” said Scott Bowers, Oakley’s Senior Vice President of Global Marketing and Brand Development. “This unique collection lets customers support and share the pride of Team USA, and it features the same advanced technologies that many Olympic and Paralympic athletes depend on for the most important performances of their careers.”
The first-ever performance-based eyewear supplier to Team USA, Oakley owns licensing rights for protective, active, lifestyle and corrective eyewear including glasses, sunglasses, goggles, and associated accessories. In addition to supplying product to the U.S. delegation at the London 2012 Olympic and Paralympic Games, a percentage of Team USA eyewear collection sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.
A single-lens sport shield that has redefined performance and protection, Oakley Radar® sunglasses will be available in two Team USA SKUs. As with all offerings in the special collection, the frames are matched with premium performance lens tints that complement their coloration. The interchangeable dual-lens sport sunglasses known as Jawbone and Flak Jacket® are part of the collection, as is the popular lifestyle design called Fuel Cell™.
The women’s collection will launch in early 2012 and will include the Team USA Commit™, a sport favorite that lets athletes adapt to their environment with an interchangeable lens design. Also featured is the Team USA Miss Conduct™, an active lifestyle sunglass with gradient tinting for its rimless toric lens.
Many Olympic athletes rely on Oakley performance eyewear for optical clarity, uncompromising protection and superior comfort. Oakley has engineered a full array of premium lens tints that adapt vision and maximize performance for any environment, and the company’s patented lens technologies offer the performance edge of High Definition Optics® (HDO®). Oakley eyewear offers superior visual fidelity for true, accurate vision that improves concentration and mental focus, reduces eyestrain and squinting, and enhances relaxation by reducing wind exposure and filtering out harsh glare. Olympic athletes can also depend on the company’s impact protection and 100% UV filtering.
In addition to offering the optical clarity, precision and protection of High Definition Optics® (HDO®), Oakley eyewear gives Olympians critical performance advantages by reducing eyestrain and squinting while improving concentration and relaxation to help maintain mental focus.