Oakley Support of Young Survival Coalition Reaches $2M


Contributions Made Through Sales of Special Edition Breast Cancer Awareness Products

Young Survival Coalition® (YSC) is proud to announce that Oakley, Inc.’s support of YSC has reached $2 million. YSC is the premier global organization dedicated to providing education, resources and hope to young women affected by breast cancer. By providing $20 from the sale of each Oakley YSC special edition sunglass and goggle, and 10% from the sale of each apparel item in the Oakley Breast Cancer Awareness collection, Oakley is helping support YSC’s mission.

“YSC is pleased to have an ongoing partnership with Oakley, and is encouraged by the reach of the Oakley product line to raise awareness that young women can and do get breast cancer,“ said Jennifer Merschdorf, CEO, Young Survival Coalition. “YSC looks forward to continuing to work with Oakley and the Oakley women’s brand to bring this important issue to every woman and to ensure that no young woman is left to face breast cancer alone, but know that YSC is here to offer resources, education and hope.”

The contribution milestone coincides with the culmination of Breast Cancer Awareness Month, an international health campaign organized by breast cancer charities. The campaign is held every October, and its purpose is to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

Highlighted with pink accents and ribbon emblems, Oakley’s Breast Cancer Awareness collection is comprised of unique renditions of popular styles. One goggle and six sunglasses are available, in addition to special edition apparel items.

Leading off the Breast Cancer Awareness eyewear collection, Oakley Necessity™ is an active sunglass with large square lenses and shapely earstems highlighted with pink ribbon graphics that have become the symbol of support for breast cancer around the world. Commit™ is a premium performance design, and the special edition carries ribbon graphics and pink accents. A flattering cat-eye with a captivating pop of pink, Entranced™ is a smart frame for style mavens, and it is optimized for prescription lenses. A second prescription frame in the collection, Hearsay™ offers a smart and flattering look. Both Entranced and Hearsay carry custom Oakley pink graphics on the inner facing of their earstems, as does the voluptuous lifestyle sunglass called Dangerous™ and a universally flattering sunglass with flirty details, known as Discreet™.

Oakley Stockholm™ is a premium performance goggle designed specifically for women, and the Breast Cancer Awareness edition is infused with the power of pink. As with all eyewear in the collection, the special edition comes with a Microclear™ bag for storage and lens cleaning, and the bag has custom Oakley graphics inspired by the awareness ribbon.

“It is an honor to help an organization that is doing so much for young women who are facing one of the biggest challenge of their lives,” said Jennifer Bradley, Oakley Global Marketing Director, Apparel, Footwear and Accessories. “With so many champions in our family of female athletes, the Oakley Woman has become a symbol of vitality and invulnerability, yet breast cancer is a leading cause of death among young women. Awareness is vital, and our Breast Cancer Awareness editions help spread the word while providing support for the cause. We are proud to see that support reach the $2 million mark,” Bradley concluded.

Oakley’s support of YSC began in October of 2008 with the release of two special edition sunglass designs. The company’s contributions reached the first $1 million milestone in August of last year.

The core mission of YSC is to help young women facing the challenges of breast cancer. The coalition offers resources, education and connections so women feel supported, empowered and hopeful. YSC was founded in 1998 by three women under the age of 35, all diagnosed with breast cancer. They were discouraged by the lack of information available to young women facing the disease. Today, YSC reaches more than 200,000 people every year via YoungSurvival.org, Facebook, Twitter, and in local communities through nearly 30 affiliates across the United States.

Oakley’s website includes an Online Memorial and Dedication Wall where visitors can honor and celebrate the lives of their family members and friends affected by cancer.

Visit Oakley.com to see the Breast Cancer Awareness editions and learn more about the company’s sport performance and lifestyle innovations. Visit YoungSurvival.org to find out more about the vital work of the Young Survival Coalition.