Oakley Releases Revolutionary New Airbrake™ Snow Goggle

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Oakley, Inc. today announced the release of AIRBRAKE™, the world’s first snow goggle to take advantage of SwitchLock™ Technology. A revolutionary innovation available only from Oakley, SwitchLock Technology makes the process of lens changing hassle-free and fast while maintaining optimal impact protection and ensuring optical performance is in no way compromised when the lens is mounted — a potential issue with ordinary interchangeable lens systems.

“This is a leap in goggle evolution, and it was developed to serve professional skiers and snowboarders who demand the very best in convenience, performance and protection,” said Oakley CEO Colin Baden.

“We started from scratch to reinvent lens interchangeability, and that meant overcoming the challenges of optical clarity and impact resistance that ordinary goggles fail to address. The result is an entirely new system that maximizes vision and protection while letting the athlete adapt quickly and easily to changing light conditions. AIRBRAKE brings all the comfort, durability and style that pros expect from the Oakley brand, and it is available to anyone who wants to take performance to the highest elevation,” Baden concluded.

Recent winner of the X Games Superpipe competition, snowboarding superstar Shaun White will serve as an AIRBRAKE ambassador to help Oakley spread the word about the unrivaled advantages of the new goggle. The world-famed gold medalist has been a devoted Oakley athlete since his early teen years.

With Oakley SwitchLock Technology, the AIRBRAKE goggle lets winter athletes quickly switch to the lens tint that provides the best combination of filtering, color balance and visual contrast. An integrated lever releases the currently mounted lens so an alternate can be installed instantly with minimal handling. Even a slight bend in a lens can cause visual distortion, but when an AIRBRAKE goggle lens is mounted securely in place, there are no stresses that could distort its shape and compromise vision.

The innovative new goggle combines a protective front zone of rigid material with a flexible O Matter® chassis. Specially engineered architecture eliminates nasal pressure and maximizes airflow while maintaining an adaptable fit, even in extreme cold. Strap outriggers balance pressure, and they are designed to work with or without a helmet. AIRBRAKE is further enhanced with a triple layer of polar fleece face foam that wicks away moisture while evenly distributing pressure across the entire contact zone.

To fight fog buildup, AIRBRAKE utilizes F3 anti-fog technology combined with a vented dual-lens design (one lens on top of another, affixed together). All lenses are made of durable, optically pure Oakley Plutonite® to block 100% of all UVA, UVB and UVC.

AIRBRAKE provides premium impact protection that has become synonymous with Oakley goggle technology. The American National Standards Institute (ANSI) has rigorous testing requirements for impact resistance, and their Z87.1 test set is the industry’s golden yardstick. AIRBRAKE meets every requirement of ANSI Z87.1 to offer the level of impact protection demanded by world-class athletes.

Two lenses are included with each AIRBRAKE goggle, and additional optional lenses are available in a wide array of performance colors. They cover the performance spectrum from low light to bright sun, and they include lenses that increase visual contrast to deal with “flat” light that hides terrain detail.

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Date

October 11, 2011

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