Every August the cycling community joins forces in Columbus, OH to help find a cure for cancer. The event is called Pelotonia and for the second year in a row Oakley has been invited to be part of the event. The O Lab was on hand in the expo area and was able to give live eyewear demonstrations all through the evening. Despite a couple tornado warnings and some rain the show went on and ended up being a great event, with live bands and great food.
A local bike shop and long time standing Oakley account Tri-Tech Multisport was on hand selling product to riders making sure they had the best eyewear protection on the planet while riding the two day event and 10$ of every pair sold was donated back to the Pelotonia fund.
To be a part of the 2012 ride check out Peletonia!