The O Lab Rides Into the Pan-Mass Challenge


The Oakley Rolling O Lab is up in New England these days and just finished up a great stop at the annual Pan-Mass Challenge at the Bourne finish on Saturday, August 6. Founded in 1980, the Pan-Mass Challenge is an annual bike-a-thon that runs through 46 towns in Massachusetts and has raised over $300 million dollars for cancer research and treatment at the Dana-Farber Cancer Institute through it’s Jimmy Fund.

Approximately 5,000 riders from 34 states and six countries rode in this year’s challenge with 300 of those participants being survivors or current patients. Riders as youthful as 13 and ripened to 87 represented the field, raising an average of $6,000 per rider. The PMC donates 100% of every rider-raised dollar to the cause.

The Lab was right in the thick of things doing what it does: educating everyone on the many advantages of Oakley. From optics to impact protection, there’s a reason why a majority of the field incorporates Jawbones, Radars, Flak Jackets, or Split Jackets into their kit. Sales studs Buck Rowlee and Mark Wakeling were on site with a custom array adorning the PMC logo and this year’s color scheme.

PMC Founder and Executive Director said it best, “to reap the rewards, you have to do the work.” With so many people coming together for such a great event, it’s easy to see how PMC once again attained its goal and model: to attain maximum fundraising efficiency while increasing it’s annual gift.