MLB All Star Week

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From the start, this year’s Major League Baseball All-Star week was filled with all the excitement a true baseball fan could ever ask. The event included a futures, celebrity, and legends game; the home run derby and of the highlight of the week the All-star game. Though temperatures were soaring into the hundreds, the enthusiasm and the spirit of baseball was very much alive and well. Thousands of fans from around the country poured into Arizona Diamondback’s Chase Field to cheer on their team’s all-stars. In support of their favorite players people sported jerseys, hats, and eyewear in every color and Oakley was there the whole way making sure that the glasses the pros trust were there for the fans to test and pick up.

The Rolling O lab posted a spot at the entrance educating the masses on the technology put into every piece made. From the optical clarity, durability, and UV protection, the lab was able to present heavy evidence on why the top athletes in the MLB continue to wear Oakley. Outside of the lab and in the stadium shop signature MLB glasses were available for purchase in the styles of the MLB Flak Jacket, MLB Fuel Cell, and MLB Fives.

With Phoenix’s blazing hot sun and blinding light it was more obvious that superior eyewear was needed. After taking the tours and seeing what Oakley has to offer, many fans were able to go out and pick the perfect pair to rep their team.

Oakley would like to thank Tim Lawler from Gameday Merchandising, Chase field and all the staff that were involved in managing and setting up the event. Special thanks to Rich Weiss, Regional Rep, for his logistical help and sales support. Looking forward to being apart of it next year!

Author

Thomas Craig

Date

July 25, 2011

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