Outside in Aspen

Outside in Aspen 6

This year on June 10-12, Outside Magazine hosted its second annual Outside in Aspen festival. The event consisted of outdoor vendors and activities ranging from yoga and guided hikes to adventure dog demonstrations and training seminars. The schedule was packed both days giving Aspenites numerous options for visual and interactive experiences. The Rolling O lab was right in the heart of Aspen positioned in Gondola Plaza at the base of Ajax. Event goers were anxious to come through the lab and witness what separates Oakley technology from the rest.

This year Oakley was showcasing the new Switchlock lens interchanging system available in the Jawbone and Split Jacket styles as well as offering a sneak peek at the newly released Fast Jacket. The tech-oriented crowd was blown away at the comfort and ease in which they could interchange the lenses and many were tempted to search out their own pair on the spot.

It was all fun and sunshine over the two days in Aspen where just walking around you could check Outside’s Gear of the Year selections, gaze at the moon with Celestron, and even get free massages and oxygen at the Birkenstock Recovery Lounge. All capped off with an adventure gear packed raffle and a private rafting trip on the Roaring Fork made for a great event and an amazing weekend.

Oakley would like to extend a thank you to Kristen at Outside Magazine for all of the hospitality, and Deb for assisting with logistics for the O Lab. Also special thanks go out to area Oakley Rep Tim and his fiancée Crystal for all the help, and everyone at Aspen Whitewater Rafting for the amazing ride. We had a great time and hope to see everyone back next year!


James Smat


June 22, 2011

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