German/Austrian Dealer Tour 2011

2011 - Vision d Lyon vs. Dealer Tour D-A 131

One week, three cities and more than 2300 kilometers on the road: Ines Kreutzer’s story.

Of course we will all agree that a dealer event triggers success. So what about coming to their home town, inviting them to detailed HDO presentations on the O Lab and serving them some marvelous dinner? German tech rep Ines Kreutzer took this challenge and organized an ambitious 3 cities-stop tour from 18th – 21st April 2011. With the choice of Langenfeld’s wakeboard school she could win a motivated partner and on this warm evening it was the best location for the O Lab you could imagine. A big bonfire with BBQ after a wakeboard session and an OCP workshop plus an innovative dealer briefing about Oakley’s latest technology – the switchlock system – could please 30 people form 10 Oakley sports accounts and more than 60 people from 20 optic accounts.

Just the next day the O Lab moved forward towards the beautiful Bavarian city Stuttgart. The sophisticated Buddha Lounge turned out to be the right location for both HDO presentations, workshops and dinner for overall 75 people from 21 accounts.

The last tour stop was Austria’s capital city, Vienna. 5 tech presentations for 20 people from 4 sports accounts and 40 people from 10 optic accounts turned up to learn more about Oakley’s High Definition Optics, OCP and switchlock before they all sat down in Vienna’s oldest restaurant “Pfarrwirt” for a traditional Austrian dinner.

Thanks to all Oakley people involved for making this happen!