Rock’n’Rolling O in Tignes

o lab photoshoot1

Oakley’s most important training tool gleamed with its new design amidst the French Alps and pleased more than 75.000 enthusiasts during the 3 days of competition and party.

The European X Games are not just THE most important competition for every professional snowboarder or freeskier’s career but they are also the ultimate platform to reach a young and international target audience. Oakley’s Rolling O Lab was prominently positioned in the exhibitor’s area – but not only the new flashy design from our Foothill Ranch team drew everybody’s attention but also the incredible 3.000 kilo Oakley stairset which was attached to the O Lab’s podium.

4 perfect obstacles with large Oakley branding added the O Lab this air of uniqueness amidst the other sponsors and we were lucky to welcome Oakley athletes in a spontaneous photo shooting! Besides hosting more than 1.500 visitors per day, hourly HDO presentations by our French tech reps Anthony Dumesnil and Julien Godefroy we can be proud having managed 2 incredibly crowded athletes signing session on Thursday and Friday. Thursday, the 17th March 2011 Oakley freeskiers Simon Dumont, gold medal winner Kaya Turski, Bene Mayr, Henrik Harlaut, Kim Lamarre and many others spread more than 1000 signed posters to the thrilled crowd. Friday the success continued having big snowboard names such as Eero Ettala, Stale Sandbech, Gjermund Braten, Gretchen Bleiler and Sebastien Toutant on our Rolling O Lab.

And of course there was something to win: our hilarious Oakley “Pro Rider Game”, where people competed in pairs, trying to get into a full set of Oakley Pro Rider AFA and Tech Outerwear as fast as they could. The winner of each pair won an Oakley Bon Bon beanie.

Friday evening we could top our activities by opening our “O Lab Rooftop Lounge” to invited press, dealers and Oakley staff to watch the superpipe finals with hot drinks and snacks.

All in all it was by far one of the most successful Rolling O events ever! Thanks to all people involved, shout out to the O Lab crew!


Denise Steiner


March 18, 2011

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