An Outsiders Perspective
Mammoth Mountain in Northern California hosted the first take on Oakley’s winter apparel launch for 2012. A resort that offers a wide variety of terrain for all levels of skiers and boarders alike and from the outside looking in, a trip like this may seem all play and no work, when in reality, it’s much more work than play.
Oakley’s field-testing leaders Dave Steiner and Jessie Anderson assembled a crew of Park Riders, Big mountain skiers and boarders as well as hard-core, backcountry specialists to wear and critique the future in Oakley’s Technical Outerwear. A super diverse group which included Managers, both east and west coast Pro Riders, designers, and a handful of mountain junkies to split off on the mountain and offer feedback and suggestions to their needs in apparel.
The four-day trip turned all business on day one as the weather delivered a sample of wind, sun and snow. Turning the conditions from a warm, sunny spring day to a super fast, wind buffed, powder shred fest on the top of the mountain. Many jumped at the opportunity to tour the backcountry as others stuck to the resort and park to narrow down the specifics.
On the final day, a round table discussion took place with Oakley’s design team and head of Global Tech Outerwear, Urs Egli, to respond to the feedback gathered on Oakley’s custom Field Testing website. The amount of work and detail put into Technical Outerwear would amaze someone who holds the Pro Rider Series jacket or pant for the first time in their favorite ski or snowboard shop.
Be sure to look for the 2011 Collection when it becomes available. Oakley is the global leader in eyewear for many reasons and it’s only a matter of time until it dominates the Ski and Snowboard Apparel Industry for years to come.