Fixed Gear Biking Meets Urban Contemporary Art in San Francisco


Oakley has teamed up with Red Bull for their first ever Ride + Style event, which is rolling into San Francisco at the end of this month.

Beginning tomorrow (April 15) however, through May 1, Oakley will have a special Ride + Style display in the 842 Market Street O Store. The display will offer a preview of what crowds can expect on event day, showcasing the intersection where fixed gear biking meets urban contemporary art. In addition to artwork by participating artists, the O Store will have a custom fixed gear bike – built out personally by Oakley Sports Marketing Manager, Steve Blick. The bike is not simply to make you jealous with envy, but rather to tempt fixed gear enthusiasts to bid as the bike has been donated for a silent auction to benefit The Pablove Foundation whose mission is to fight childhood cancer.

“Oakley is proud to be involved in this event to help push the progression of what’s possible on two wheels,” says Blick. And to ensure the event gets started on a high note, Oakley is also hosting a kick-off party on Thursday, April 28th at the 842 Market Street O Store. Guests will be privy to art, entertainment, complimentary beverages and a chance to bid not only on the bike, but on art by Erik Otto and Arlo Eisenberg among works by other participating artists as well.

Come Saturday, San Fransisco’s Justin Herman Plaza will serve as the setting for a visually exciting and awe-inspiring event, which will bring together more than 50 riders from around the world including Oakley’s own Jakob Santos and Josh Boothby. Riders will face off in both track and freestyle competitions, with obstacles designed and decorated by local San Francisco artists such as Aaron De La Cruz, Erik Otto, N8 Van Dyke, Arlo Eisenberg, Mark Grieve and Ilana Spector.

The track portion of the event will begin with qualifying runs, and the riders with the best 16 times will advance. From there, the competition will be bracketed out so the top 16 will compete head-to-head until there is one winner left.

The freestyle competition will group the competitors into five different heats, six riders in each. The riders will have a 15-minute jam session to showcase their style and tricks and the judges will pick the best riders from each heat to advance to the final round. The final round will include approximately 10 riders that will compete for the top spot.

Needles to say Ride + Style is poised to be a one-of-a-kind event happening in a one-of-a-kind city!

Stay tune for more information about the event, as well as the bike you won’t want to lose.


Saturday, April 30, 2011
12:00pm – 4:00pm
Justin Herman Plaza on Market St. and the Embarcadero


Elishia Matta


April 14, 2011