Sneak Peek: O Store Installation


One of the foundational design philosophies at Oakley is “Deliver the Unexpected.” That simple credo was the catalyst behind some of the company’s most spectacular creativity. Remember OVERTHETOP®? And MEDUSA?

As Oakley fans flock to a certain O Store next month, they’ll see the latest manifestation of Oakley’s drive to deliver the unexpected and to do what we want because we feel like it. We don’t want to give anything away and ruin the secret, but suffice it to say what lies behind those doors is truly, remarkably, and irrefutably “Oakley”.


Danny Evans


February 23, 2011