Music and Motorsports Collide: Superstar Producer Jim Jonsin Launches Rebel Rock Racing in Palm Beach with Oakley
Music is intoxicating. Fast cars and racetracks: Exhilarating. Put them together, and something kicka** can happen.
Enter Rebel Rock Racing. The funky concept was the brainchild of superstar music producer and a good friend of Oakley, Jim Jonsin. The man behind such insanely huge current artists like Beyonce, Lil Wayne, Lady Gaga, BOB, Usher and T.I., he took his immense enthusiasm for sports car racing/the motorsports lifestyle and turned his business model on its head.
Partnering with Champion Porsche Motorsport and Oakley – a leader in the motorsports world – Jim assembled a Cup team with Action Sports Superstar Bucky Lasek and other pro drivers. Jim’s vision consisted of track spectacles – complete with fast cars (exhibitions of speed), great people and his huge music influence to lead up to sports car races. Lo and behold, it became a reality.
Blast on to Dec. 18 at the Palm Beach International Speedway – and his dream came to life. Teaming with Freestyle Motocross personality Kyle Loza, Jim jump-started it all with the Rock the Grid event. Featuring special guest performances by Rebel Rock artists, Oakley’s own rising star musician Kelley James and Global sensation Pitbull, the event went off in style and with a killer vibe.
Now, with the help of Oakley, motorsports and hot names in the music/entertainment world will be colliding to create some utterly amped up events for the public and for drivers lucky enough to take part. Keep an eye out for Rebel Rock Racing’s plans for the near future. If you love cars and top music artists…you’re in luck. Big time.
Let ‘er rip!