The O Lab makes noise at Interbike

The mayhem at the Oakley booth.

Interbike is the largest bicycle industry trade show in North America. Taking place in beautiful Las Vegas, Nevada, Interbike is the perfect stage for companies in the cycling industry to introduce new products and technologies. Oakley’s footprint was a must see as thousands came for a tour through the O Lab and a peak at what’s new with Oakley.

The O Lab was up and running educating dealers, accounts, and show attendees on the benefits of everything Oakley. From High Definition Optics to industrial grade impact protection, thousands came out to see how Oakley has them covered. After a tour through the lab, the apparel and eyewear line was on display and reps from all over the country were on the floor to answer any questions and get orders placed. A custom bar was also in full effect giving key accounts the chance to build their perfect pair of Jawbones.

The Display of the extremely limited released Oakley B-1Bs was buzzing with nostalgia. The grips are a coveted item in Oakley history. That same Unobtainium that revolutionized the BMX world is still used on majority of Oakley’s sport sunglasses. Check out Eyewear Brand Manager, Andy McSorley’s interview with Transworld talking about the new products celebrating Oakley’s history with BMX.

Special thanks to everyone that came out and help make this event a success.