Oakley Announces Release of Spike

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Form Meets Function in the Technologies of a New Fashion Original

Oakley, Inc. (NYSE: OO) today announced the release of its latest eyewear design called SPIKE™, an invention that blends the fashion of an Oakley original with the company’s well-known optical, performance features and 30-year legacy of eyewear innovation. SPIKE™ features Oakley’s High Definition Optics® (HDO®) for unsurpassed optical clarity.

SPIKE” is another example of how form and function can be fulfilled in the same style, specifically fashion with performance technology,” said Colin Baden, president, Oakley, Inc. “The design is so unique, it stands on its own as a pure style piece, yet you shouldn’t have to sacrifice performance just to look good, which is why we developed SPIKE™ with HDO® at its core for unbeatable clarity and protection”

The lens contouring of SPIKE™ required geometry not found in conventional eyewear. Both lenses are cut from a single piece of premium lens material – a curved surface, like a sports shield – then fitted into the frame to retain the original contour and alignment. This gives SPIKE™ unique aesthetics that also serve to extend peripheral vision and improve side protection, benefits that are overlooked in conventional eyewear.

For the optical performance of HDO®, SPIKE™ takes advantage of Oakley patented XYZ Optics® technology. This innovation maintains razor-sharp clarity at all angles of vision, even at the sides of lens contours for optimal peripheral protection against sun, wind and impact. As with all Oakley eyewear, SPIKE™ utilizes pure Plutonite® lenses to create a barrier of protection that meets ANSI Z80.3 standards for impact protection and filters out 100% of UVA, UVB, UVC and harmful blue light up to 400nm.

To offer all-day comfort, Oakley utilized its durable C-5™ alloy to create the lightweight SPIKE™ frame. Comfort is further optimized with Unobtainium®, a supple material that increases grip with perspiration. The linear ear stems hold the lenses in precise optical alignment while offering the comfort of Oakley’s renowned Three-Point Fit. Design accents include true metal icons.

Oakley’s new SPIKE™ eyewear is available with several options. The company’s Iridium® lens coating reduces glare while tuning the transmission of light to optimize performance. Lenses with gradient shading (varied darkness from top to bottom) are available. Customers can also purchase SPIKE™ with Oakley polarization. Oakley polarized lenses are created with a liquid infusion process to eliminate the distortion and haze found in conventional polarized lenses.

Part #
Frame Color
Lens Color
MSRP

05-931
Matte Black
Grey
$135

05-930
Black Chrome
Brown Gradient
$145

05-933
Chrome
VR28® Black Iridium®
$145

05-932
Light
Titanium Iridium®
$155

12-868
Polished Black
VR28® Black Iridium® Polarized
$195

12-869
Pewter
Black Iridium® Polarized
$195

Author

Staff Writer

Date

December 02, 2005