Pelotonia: Grassroots Race for the Cure

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This year the Rolling O Lab was fortunate enough to take part in the annual Columbus Pelotonia cycling benefit ride. Pelotonia is a fundraiser that continues to bring awareness to the struggles that come with battling cancer. The Pelotonia is in its second year dedicated to providing 100 percent of the proceeds earned toward The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. The one goal of the ride and each of its participants is to end cancer, that’s it. It does not matter how far you ride or what order you finish, the collective vibe was to bring an end to a disease that has hurt so many.

The event organizers did an amazing job of establishing the starting site right in the park, with the hospital in the background and stages and tents all around. The evening was filled with inspirational videos and musical acts headlined by the Counting Crows.

Area sales rep Joe Green was on hand with his local account Tri Tech Multisport to provide eyewear sales in the vendor village to collaborate with the O Lab presence. The retail zone was slammed all day as event goers could see in the lab how important it is to have the optical force field that Oakley eyewear provides. One of the most popular styles flying off the shelves that day was the ‘breast cancer awareness’ Enduring and Commit. Regardless of sales Oakley and the Rolling O Lab were stoked to be involved in such a high impact grassroots event. It was clear that Ohio is on board for a cure and Oakley is proud to be a part of that!

After over four thousand racers had checked in and tens of thousands of other spectators were all tired out from the days events, it was time for the lab to roll on. A big thanks goes out to Joe Green and his crew from Tri Tech for rocking the sales and also Joe’s wife Stephanie. Next year high stakes ping pong fundraiser at the O Lab!