Opening of 100th Iacon Store

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Oakley, Inc. (NYSE: OO) today announced the opening of its 100th Iacon sunglass specialty store, a Sunglass Icon, at the Downtown Disney® District in Anaheim, Calif In addition to the Sunglass Icon store, a new outdoor Sunglass Designs kiosk located near the Disneylan® Reso’s Downtown Disney tram drop-off opened in October.

“Reaching 100 stores within our Iacon organization is a significant achievement in our retail expansion strategy,” said Link Newcomb, chief operating officer, Oakley, Inc. “This flagship store, which will be branded as Sunglass Icon, is similar to the successful design featured at the Downtown Disney® store in Orlando and provides customers an excellent location to find a wide range of Oakley products, together with other leading brands.”

“We are excited to add our 100th store which strengthens our relationship with Disney,” said Iacon President Jeff Obstfeld. “This Sunglass Icon will have a definitive Southern California flavor as well as a dedicated ‘store-within-a-store’ concept which will highlight and feature select Oakley-branded apparel, accessories and wearable electronic products.”

Acquired in 2001 as a wholly owned subsidiary of Oakley, Inc., Iacon’s growing chain of mall-based sunglass specialty stores currently operate under seven separate retail concepts including: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club and Sunglass Icon. The company operates stores in the United States and Puerto Rico. Specific terms of the Downtown Disney agreement were not disclosed.

Author

Staff Writer

Date

November 10, 2005