Brickyard and The Rollin’ O, Reunited


Oakley’s very own Juan Pablo Montoya started the Brickyard 400 in front of the whole pack and held on for 86 of the 160-lap event, but in the end, it was Jaime McMurray who snagged the checkered flag.

For McMurray, it was his second win of the 2010 NASCAR season and his first victory at the illustrious Motor Speedway. The 2003, “Rookie of the year” took the lead for the final sixteen laps over Montoya and never looked back. Montoya finished 32nd, having car issues late in the race, proving once again, how difficult it is to start and finish the race in first place.

The Rolling O set up on the South Side of the Speedway and teamed up once again with the US Auto Club. The morning started grey and wet, but it wouldn’t last. The sun shined high in the sky, driving sales on the final day of the weekend event. “What a great day to show off Oakley’s HD Optics. The Lab catches your attention and it’s fun to watch the guys bust up our competition.” Said Local Oakley Representative Aaron Taylor. “It really shows the separation between us and the rest of the eye wear industry,” he added.

As we part ways with the Speedway and head toward Loretta Lynn’s Ranch for the American Motocross Association’s World Championship, the O Lab crew would like to thank Aaron for having us and Taylor, Olivia and Courtney of USAC for the long hours and hard work on the sales floor. The event proved to be another success as the sales team reached their goals and hundreds of people toured the Lab. Thanks again Indy, we will see you again in August for the Moto Grand Prix.