Oakley Elite Collection’s ‘Pit Boss’ Rages Into the NHRA, Debuts on Racing Icon John Force

Force Main

John Force doesn’t just have a friggin’ awesome name.

The iconic drag racer has been a ‘boss’ in the NHRA for a quarter of a century – with 14 championships in the bag and a bad arse company of his own. So it was only fitting that this heavy hitter was the ‘chosen one’ to debut Oakley’s Elite Collection piece, “Pit Boss,” at the NHRA Fram Autolite Nationals in Sonoma, Calif.

But this isn’t just your ordinary Oakley invention. Although all Oakleys are optically superior to the glorified junk out there, as you may well know…Pit Boss is an original vision of Oakley’s founder Jim Jannard: And its concepts were born in the depths of the mad scientist laboratories within Oakley’s Interplanetary Headquarters beginning in 2003. From the first inception of these glasses, everyone knew it would be a show case for the very best that science could offer.

Reflecting the founding father of Oakley himself, it was a matter of art and style, and it became a tireless pursuit of perfection. Pit Boss had to be absolutely unique, completely original…and as outspoken and assertive as those who earn the right to wear it. Some of the most talented designers in the industry gave a chunk of their lives to attaining that vision. And after years of tireless work , they finally nailed it.

As a legendary figure in the race world, Force is taking the Oakley Elite Collection flag and waving it for everyone to see. You want out of this world gear for your eyeballs? The Elite Collection represents the rarest design concepts and the most innovative technologies on the planet. And its most insanely advanced creation is now out of the cage…Hear it roar on the track!

Good luck to John Force for the rest of the season, as he wreaks havoc with his Pit Bosses!

Author

Andrew De Lara

Date

July 22, 2010

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