Siesta Key, FL: recap of Bump, Set, Strike A Pose Fashion Show


The beach at Siesta Key, voted one of the best beaches in Florida, hosted the third stop of the Corona Light Wide Open Volleyball Tournament this past weekend. Oakley is a major sponsor of the tournament, which is a grassroots event created in part with beach volleyball legend Karch Kiraly. Old school rules apply — think sideout play to 15, no antennas, on a 30×30 court.

During each tournament’s first day Oakley holds a Bump, Set, Strike a Pose fashion show for apparel and sunglasses, bringing in some of the tournament’s largest (and loudest) crowds. In Siesta Key, six professional female models in head to toe Oakley started things off, but things really heated up when three local amateur guys and a player from the tour hit the catwalk to show off some shades and shorts as they competed for $500 worth of Oakley gear. This stop’s winner was an Adam Sandler look-a-like who won the prize with some impressive dance moves (and a stunning Happy Gilmore impression) in the final round.

On Saturday night Oakley and Corona Light sponsored the players’ party at a nearby bar and restaurant. This was an awesome night filled with music, dancing, and some great stories about the day’s matches. Oakley was worn by bartenders and those involved with the tournament, and players were given an Oakley card to exchange for a free beer at the bar. The Corona Light was flowing and I know a few of the players were a little rusty in their early Sunday matches, but they all thought it was worth it.


Jared Seymour


June 29, 2010