Oakley releases prescription line

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Distinctive Styling and Frame Color Options Broaden Offering

Oakley, Inc. (NYSE: OO) today announced the expansion of its successful line of ophthalmic-specific eyewear frames with three new styles. Featuring distinctive design cues, KICKSTAND_™, SPOKE_™ and SOFT TOP™ 6.0 each utilize proprietary materials to optimize durability and comfort<

“Our successful line of ophthalmic frames is expanding with new designs that take advantage of our proven technologies,” said Oakley President Colin Baden. “Our prescription eyewear business continues to be an important avenue for educating new and existing customers about Oakley design philosophy and dedication to technology. Those who choose Oakley purely for fashion learn that performance, durability and comfort are also synonymous with the brand.”

With clean lines that convey the individuality of the wearer, Oakley’s new KICKSTAND™ is an ophthalmic-specific frame made of lightweight C-5™ alloy. The ear stems combine the secure grip of supple Unobtainium® with the adaptive fit of piston spring hinges to offer all-day comfort. KICKSTAND™ will be available with two lens shape options.

A new ophthalmic-specific frame called SPOKE™ utilizes Oakley O Metal®, a proprietary alloy that allows the company to create exceptionally thin and lightweight frames. This innovative material enables Oakley to produce eyewear that offers a secure fit with minimal cranial pressure. The subtle and distinctive sculpture of SPOKE™ will be available in two lens shape options. Four finishes are planned for this frame, and all designs will feature the comfort and grip of soft Unobtainium® components

Further expanding the company’s array of ophthalmic-specific frames for women, the new SOFT TOP6.0 is slated for release in four color options. This product combines lightweight O Matter® frame material with hinge accents of C-5_™ alloy. The new design joins a popular line that includes SOFT TOP™ 2.0_ and SOFT TOP™ 4.0. All frames in this line are heat adjustable for a customized fit, and are available with a specific Asian fit variant for those who would benefit from a different bridge configuration. All Oakley prescription eyewear and lenses come standard with a highly protective Metal Vault case and one-year warranty against manufacturer’s defects.

Author

Staff Writer

Date

September 01, 2005