Oakley endorsement to Djibril Cisse
The European headquarters of Oakley, Inc. (NYSE: OO) today announced the extension of the company’s endorsement agreement with international football superstar Djibril Cissé through 2008. Djibril Cissé plays forward for both the French national team and Liverpool in the English Premier League.
“It has been absolutely amazing to have Djibril as part of the Oakley family in 2005. His attitude and commitment are synonymous with our company’s non-conformist culture – he’s totally legitimate whether on the football field or in the studio mixing music,” said Oakley Sports Marketing Manager Eric Minozzi. “We look forward to supporting his World Cup campaign in 2006 and being a part of his future successes.”<
Djibril Cissé commented,“I have forever been passionate about style and fashion and Oakley’s products fit perfectly with my inspiration and image! I’m really excited to be involved with these guys.”
Oakley and Cissé established a relationship in 2005 for the endorsement of sunglasses. The new agreement provides for the exclusive personal use of Oakley eyewear, including Oakley’s revolutionary THUMP™ digital music eyewear, and his involvement as a brand representative for international marketing and public relations activities throughout the European market.
About Djibril Cissé
Djibril Cissé, 23, the exciting and explosive French striker has already achieved outstanding success in his professional career, making him one of the most promising players in international soccer today. Djibril, known for his extreme speed, acceleration and spectacular goals, joined the French club Auxerre at the age of 15, and made his international debut against in May 2002. He won the French Cup with Auxerre in May 2003, and the Confederations Cup with France a month later. In July 2004, he left Auxerre to join Liverpool in the English Premier League.
In October 2004, he suffered a compound fracture of his leg that kept him out until April 2005 when he managed a full comeback and return to full fitness, delivering his exciting, trademark performances for Liverpool and France, most notable giving Liverpool its first title of the year by scoring two goals in the European Supercup’s final in August helping them win 2005’s prestigious Champion’s League Trophy.