European X Games – Tignes


It’s hard to imagine a more ideal location for the Rolling O at the first European Winter X Games and in true Oakley style – we found it! Seated in the heart of the action with unsurpassed views of both the slopestyle and superpipe, the lab provided education for spectators, a safe haven for athletes and VIP hospitality for guests.

Over the three days of the games, more than 60,000 spectators passed through the gates providing a constant flow of enthusiastic minds to inspire with Oakley technology. Irrespective of nationality, the universal language of weaker lenses being obliterated by high mass and high velocity testing, never failed to bring gasps of admiration as Oakley eyewear laughed in the face of the assault.

Regular signing sessions at the O Lab gave the public what they really wanted – unrestricted access to the elite of the ski and snowboard world. Hoards of spectators gathered to grab signed posters and photo’s with their heroes.

The live television feed direct into the O Lab’s entertainment system ensured that none of the action from the slopes was missed. For those VIPs wanting to avoid the -15C temperatures during the finals, the plush seating in the Lab provided, literally, the best seats in the house! The more adventurous guests enjoyed hot wine on the roof top viewing gallery, soaking up the atmosphere from high above the crowds.

No games would be complete without an Oakley Party and the first European Winter X Games was no exception. By day “le Coffee” provided a safe haven for athletes and media – complete with outdoor hot tubs. By night the safe house transformed into heaving mass of VIP dance energy. Fresh from a flight in from New York, Norwegian funk-punk, dance-rock band “Datarock” whipped the crowd into a frenzy, setting the bar high for the rest of the evening.

There can be little doubt that this was an amazing event, the success of which was in no small part to the incredible dedication and organisation of the European Oakley Team.