Oakley Releases Thump 2

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New Design Style, Up to 1.0 Gigabyte Storage Capacity

Oakley, Inc. (NYSE: OO) today announced the expansion of its successful line of digital music eyewear with the launch of THUMP 2. Rendered with the aggressive styling of the company’s GASCAN™ eyewear, THUMP 2 is available with up to 1.0 GB of flash memory – enough storage capacity for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.

“Creating the world’s first digital audio eyewear required a new way of thinking,” said Oakley President Colin Baden. “The idea was to combine a music player with something you’re already wearing, and do it in a way that eliminated cords and wires that dangle and tangle. We’re now taking the freedom and convenience of our original invention to a new level by offering THUMP 2 with a full gigabyte of skip-free memory.”

“We took the subminiature circuitry of our premier THUMP and halved its size while maintaining its world-class audio fidelity, and redesigned the speaker booms to have six directions of movement for a fully adaptable fit,” concluded Baden. “In addition to the world class technology of our original invention, the styling takes its inspiration from our successful GASCAN eyewear frame, a hard-edged architecture that combines a definitive fashion statement with the patented performance of XYZ Optics®.”

The main benefit of Oakley’s lightweight, fully integrated music eyewear is complete user freedom to enjoy music during activities where tethered players with cords and separate base units can be cumbersome, or even dangerous. Both the original THUMP and the new THUMP 2 feature a 75 megahertz digital signal processor (DSP) and an 18-bit sigma delta digital-to-analog converter (DAC).

Permanently attached to the frame with miniature, dual-joint elbow booms, the fully adjustable speakers can swing away whenever the wearer needs to hear the environment. Frequency response covers the full range of human hearing, from 20 Hz to 20,000 Hz. A hi-speed USB 2.0 cable is included for transferring songs from Mac® or Windows® PC, and customers can take advantage of additional accessories such as the OAKLEY Car Charger. In addition to MP3, WMA and WAV file formats, Oakley’s_ THUMP _2 is also compatible with iTunes® files in AAC format (.m4a).

Oakley THUMP 2 Availability

The new THUMP 2 will be available October 28 at the following select retail locations: Circuit City, CompUSA, Good Guys, Sports Chalet, Sunglass Hut and Ultimate Electronics, as well as Oakley Stores, www.oakley.com and Iacon sunglass specialty locations. THUMP 2 will be available in the following frame, lens and memory combinations:

Frame Color
Lens
Memory
MSRP

Black (Lil‘ Jon)
Black Iridium (non-polarized)
1 GB
$449

White
Black Iridium (non-polarized)
512 MB
$349

Black
Black Iridium (non-polarized)
512 MB
$349

Brown Smoke
Bronze (non-polarized)
256 MB
$299

Black
Gray (non-polarized)
256 MB
$299

In conjunction with the launch of THUMP 2, the company also announced consistent pricing on its original THUMP model effective October 5 with all 256MB models (polarized or non-polarized) at $299 and 512MB (non-polarized) at $349.

Author

Staff Writer

Date

October 05, 2005