Oakley Thump, Thump 512 MB


Oakley, Inc. (NYSE:OO) today announced the addition of a 512MB version to its highly successful OAKLEY THUMP™ line of digital music eyewear and a new frame and lens color combination for the 256MB model. The upgraded OAKLEY THUMP™, which is available for immediate delivery beginning June 1, effectively doubles the amount of available memory ensuring ample storage for up to 120 songs (digital music only) or a combination of music and data.

"Creating the world’s first digital audio eyewear was just the first step," said Oakley President Colin Baden. "Our brand is synonymous with innovation, and we are raising the bar once again by doubling the storage capacity of OAKLEY THUMP™. New color and lens options will give customers an even wider range of choices for personalizing the look and tailoring the optical performance for specific environments."

"The benefits of OAKLEY THUMP™ are unrivaled," Baden continued. "No other portable music player eliminates dangling wires by integrating a state-of-the-art digital audio system into the lightweight architecture of patented optical technology. Even though nothing comes close to offering the freedom of this unique invention, we are sharpening our competitive edge by doubling the storage capacity but keeping the same price point for non-polarized versions," Baden concluded.

With no cords or bulky player to get in the way, OAKLEY THUMP™ reinvents the concept of portable music players by offering unprecedented freedom to the listener allowing listeners to enjoy their music in places where tethered players can be cumbersome or even dangerous.

OAKLEY THUMP™ features a fully integrated audio system, optimized for acoustically precise playback of digitally compressed files including MP3, WMA (DRM – both enabled and disabled) and WAV file formats. Oakley designed the earphones and lenses to flip up and down, making it practical to carry on a conversation or listen to music indoors. Positioned with three directions of movement, the Mylar speakers are custom engineered to offer a wide range of frequency response, up to the 20 kHz limit of human hearing. Patented XYZ Optics® provides unsurpassed clarity, UV protection and impact resistance.

The 512MB version of OAKLEY THUMP™ is available in the following frame/lens (MSRP) combinations: Matte Black/Black Iridium ($495), Tortoise/VR50 ($495) and Tribal/Black Iridium ($495). The OAKLEY THUMP™ 256MB version is available in Dark Grey/Light Grey ($395), Matte Black/Black Iridium Polarized ($495) and Red Camo/Black Iridium Polarized ($545).

OAKLEY THUMP™ is currently available at Circuit City®, Sunglass Hut®, Good Guys®, Oakley Stores and Iacon stores domestically as well as online at www.oakley.com. Internationally, the product launched in Europe, Africa, Australia and Canada during the first quarter of 2005 and Oakley expects to launch OAKLEY THUMP™ in Brazil and Japan by the end of the second quarter. Additional information can be found at www.oakley.com/thump.


Staff Writer


May 31, 2005