Launch of Razrwire™Â™ With Wireless
MOTOROLA AND OAKLEY ANNOUNCE LAUNCH OF RAZRWIRE™ WITH CINGULAR WIRELESS
Bluetooth ® Enabled Eyewear Redefines Hands-free Mobility
Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, and Oakley, Inc. (NYSE: OO), a worldwide leader in premium sunglasses and apparel, today announced the expected availability of RAZRWIRE ™ Bluetooth ® eyewear in early August at select Cingular Wireless retail stores and online at www.cingular.com, www.hellomoto.com, and www.oakley.com. RAZRWIRE ™ is the world’s first eyewear to combine patented Oakley optics with Bluetooth ® wireless technology.
"Seamless mobility is here, now with the availability of RAZRWIRE ™, " said Bruce Hawver, vice president of companion products, Motorola’s Mobile Device business. "Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next."
"RAZRWIRE’s ™ fully integrated design takes advantage of the world’s best eyewear and wireless technologies to give freedom of life, movement and communication anywhere and everywhere you want to be, so now seeing and hearing is believing," said Cos Lykos, vice president of business development, Oakley. "Our partnership with Motorola expands the possibilities of Oakley’s new electronics category, offering our engineers an expanded arsenal to develop new and innovative electronics products."
"RAZRWIRE ™ is the essence of innovative mobile communications, offering a wearable Bluetooth solution that provides access to our ALLOVER SM network while allowing consumers to enjoy their active lifestyles with comfort and convenience, " said David Christopher, vice president of product management, Cingular Wireless. " We are excited to be the first wireless carrier to offer RAZRWIRE ™. "
Bluetooth ® Module
RAZRWIRE ™ is armed with Motorola’s third generation Bluetooth ® technology and supports Bluetooth ® RF protocol 1.1 and 1.2 ensuring compatibility with most Bluetooth ® -enabled cellular phones and other Bluetooth ® devices. Esthetically, the Bluetooth ® module is designed to complement the overall look of the sunglasses, creating truly wearable technology.
The intuitive, easy-to-use controls include two volume buttons and a single button used to handle incoming and outgoing calls. RAZRWIRE ™ allows you to carry on phone conversations while up to 30 feet away from your compatible Bluetooth ® -enabled cell phone. Charging is easy using an included wall charger or through a USB computer port using an optional cable.
Bluetooth ® Sniff Mode technology increases the battery life of RAZRWIRE ™, offering continuous talk time of more than five hours and standby time of up to approximately 100 hours. RAZRWIRE ™ is designed for comfort – module’s speaker can be worn on either ear or removed entirely depending on your preference.
RAZRWIRE ™ Sunglasses
For durability and all-day comfort, the RAZRWIRE ™ frame is made of Oakley’s proprietary O-Luminum, an alloy 40 percent lighter than pure titanium. Custom engineered spring hinges provide a secure, adaptable fit, and soft Unobtainium ® components increase grip with perspiration for virtually any activity your involved in. The Plutonite ® lenses, which filter out 100 percent of UV and harmful blue light, feature Oakley’s patented XYZ Optics ®, an innovation that maximizes clarity at all angles of vision throughout all surfaces of the wrapped lens contours.
The semi-rimless design means there’s no frame rim to block your downward view. The engineering construction of the lens and frame meets all ANSI Z87.1 standards for impact protection. RAZRWIRE ™ can also accommodate Oakley prescription lenses with an optional prescription lens adapter.
RAZRWIRE ™ Availability
RAZRWIRE ™ will have limited availability at select Cingular Wireless retail locations and online at www.cingular.com, www.hellomoto.com, and www.oakley.com in early August for $294.99. This includes the sunglasses, Bluetooth ® module and a wall charging unit. RAZRWIRE ™ will initially be available in three color frame/lens color combinations, including Platinum/Gold Iridium, Pewter/Black Iridium and Mercury/Gray.
Wider distribution of RAZRWIRE ™ will include additional Cingular stores and Oakley’s own retail stores and sunglass specialty locations later in the third quarter. Additional information can be found at http://oakley.motorola.com.