Oakley Desert Showcase

Oakley on the range.

With the forecast predicting cloudy and gloomy in the North Phoenix Desert, we awoke to a blue bird morning.

Once again, the Wildfire Golf Club at the J.W. Marriott Desert Ridge hosted its annual Member-Resort Guest Demo Day. The word around the property was “Did you see that big Oakley truck in the parking lot?” At 10:00 am, the day began with club manufactures, Taylor Made, Ping, Cleveland and Callaway debuting their latest and greatest in club technology.

With the announcement of the Rolling O Lab tours beginning and a raffle ticket given to each person who took the tour, there were over 100 people introduced or reminded of the highest level of quality eyewear on the market. Local Oakley Golf Rep Kirk Schultze showcased Oakley’s latest Eyewear, Spring Golf Apparel, Footwear and Accessories alongside a keg of cold Coors Beer, then later in the afternoon raffled off Flak Jackets to 2 lucky O-Lab tour winners!!

The Director of Instruction at the Wildfire Golf Club, Mike Poe, had this to say, “Having been in the golf industry over 18 years I have hosted many demo days and Oakley has raised the bar from a Demo Day to a Demo Experience. When Kirk said we had an opportunity to have the Oakley Lab at our event I knew I had to take advantage. I myself had taken the tour for the first time at ‘The Gambler’ Oakley’s Las Vegas Pro-Am. The Rolling O Lab Masters Adam, Brian and James did a great job educating and amazing the participants with the Laser and Impact Protection tests. Oakley really went above and beyond my expectations!!!”

The Oakley Lab will be continuing to local events in Arizona with a week long showcase in the Expo Tent of The Waste Management Phoenix Open February 22-28, 2010 at the TPC Scottsdale.

We hope to see you there!