Oakley/Red Bull Media Night Kicks Off Winter X Games 14
With an overabundance of athletes, media and industry VIP’s converging in Aspen, Colorado for Winter X Games 14, Oakley and Red Bull took the opportunity to gather everyone together under one roof for an evening of interviews, brand education, athlete introductions, sushi gorging and mingling.
Oakley athletes including Shaun White, Tanner Hall, Gretchen Bleiler, Simon Dumont, Sammy Carlson, Jenny Jones, Eero Ettala, Daron Rhalves, JJ Thomas, Elena Hight and Jossi Wells sat down with representatives from the Associated Press, Los Angeles Times, ESPN, Sirius XM, Der Spiegel, Yahoo Sports, Denver Post, Plum TV, Grind TV, FUEL TV, Powder Magazine, Snowboarder Magazine, Transworld SNOWboarding, Skiing Magazine for one-on-one interviews.
After the two-hours dedicated to media interviews, 40 Oakley athletes mingled with more than 100 guests as they dined on a 5-star catered dinner and danced to the sounds of DJ Hathbanger.
The chalet was decorated with Oakley’s latest eyewear and outerwear styles and Oakey’s knowledgeable PR team walked all interested parties through the collections.
Oakley Sports Marketing Manager Matty Swanson announced the 2010 Olympians, including Gretchen Bleiler, Shaun White, Greg Bretz, Elena Hight, JJ Thomas, Chris Del Bosco, Ashleigh McIvor and Daron Rhalves.
Meanwhile, FUEL TV shot athletes in the “Confessional Room”, Plum TV filmed interviews with Tanner Hall, Gretchen Bleiler and more, Grind TV filmed Olympian interviews and photographer Russ Hennings took athlete portraits.
VIPs left the party with gift bags that included the new Shaun White Signature Series A Frame.
Thanks to Ryan Snyder, Danny Chi and Crystal Garrett and Red Bull, the Mars Group, Micah and his all-star kitchen team and DJ Hathbanger.