Oakley Vancouver Preview


You can’t buy respect. You have to earn it. Decades of innovation earned Oakley the authenticity of an honest brand and a leader in performance technology. The madness in Mad Science is perfectionism, and it’s the only way we know how to achieve solutions for those who cannot compromise on performance. That’s how we earned the respect of the world’s greatest athletes.

Our collection of patents is now north of 600, and each one started with the idea of exceeding what is physically possible. Athletes from all over the world will endeavor to do the same at the Winter Olympic Games in 2010. They will rely on Oakley innovations as they strive to achieve the performances of their lives, and there is no greater compliment to the decades of dedication, commitment and perfectionism that made Oakley an icon of champions.

Athletes in the Winter Olympics will take advantage of Oakley technology in numerous sports:
• Snowboard Halfpipe
• Speed Skating
• Short Track Speed Skating
• Ice Hockey
• Snowboard Boarder X
• Cross Country Ski
• Freestyle Ski (aerials & moguls)
• Alpine Ski
• Biathlon

Athletes in the Winter Olympics have relied on Oakley innovation since Calgary ’88, when aerialist Lloyd Langlois reached the podium wearing the company’s Eyeshades. Our technology has evolved but our mission remains the same: serving the demands of world-class athletes with unbeatable performance innovations.

Olympic Skiing
Ever since our Olympic skiing heritage began with Lloyd Langlois, we have sponsored alpine ski racers such as Norwegian downhiller Lasse Kjus (who relied on Oakley A Frame goggles) and mogul skiers including gold medalist Jennifer Heil (who won in Turin wearing Crowbar Snow). The latest generation of Oakley Olympic skiers competes in skier cross, a thrilling new Olympic sport that features four to six skiers racing simultaneously down a technically demanding course that resembles a motocross track.

Professional skier Daron Rahlves is one of the most successful American speed racers of all time. He retired from World Cup racing at the end of 2006 with 12 World Cup victories, 28 podiums, 7 U.S. National titles and a world championship trophy. Still eager to keep skiing, Daron transitioned to big mountain free skiing and the newest Olympic freestyle event for Vancouver, skier cross. When he is at home in Truckee, California, Daron spends his time skiing and riding his dirt bike. PRODUCTSPLICE

Utah based Kris Freeman has been the best American distance cross-country racer for the past decade. At 29, he is entering what is considered the peak age for his sport. After missing the bronze medal by only 1.3 seconds in the 15km classic at the 2009 World Championships, the New Hampshire skier nicknamed “Bird” is in good position to win the United States’ first Olympic medal in cross country. Before the 2002 Olympics, he was diagnosed with Type 1 diabetes, the rarest form of the disease, and is one of the few professional athletes with the disease to compete at the world level. PRODUCTFLAK JACKET

Raised in Vail, Colorado, Chris Del Bosco learned to ski at the tender age of three. His love for the sport was great, and as a young kid, he would sometimes get kicked off the mountain at dusk by the ski patrol. His passion has never wavered and his contest results prove it. In his second season, Chris placed second overall in the 2009 World Cup. With dual U.S. and Canadian citizenship, Chris will compete for Canada in the 2010 Olympics. When the snow melts, you can find Chris racing downhill mountain bikes. PRODUCT -SPLICE

Hailing from Finland, Virpi Kuitunen is a cross-country skier and a strong medal contender at the 2010 Vancouver Games. She is a two-time overall World Cup champion and two-time Tour de Ski champion. Virpi won three gold medals at the 2007 World Championships, all in events that will be held at the Whistler Olympic Park. At the 2009 Worlds, she repeated her winning performances in the team sprint and relay. Virpi has seven career medals at the Worlds. Her sole Olympic medal, a bronze in the team sprint, came in 2006. PRODUCTRADAR

Hailing from Whistler, B.C., Davey Barr started alpine racing at the age of 10. He went on to rack up titles including Overall British Columbia Champion. In 2002, he discovered skier cross and has since made his presence known with more than 30 top-10 results. Davey will be part of the newly formed Canadian National Skier Cross Team in Vancouver. PRODUCTSPLICE

Ashleigh Mcivor grew up alpine ski racing in Whistler, B.C. and started skier cross in 2003. Despite dislocating her shoulder in training, she dominated her first competition at Tahoe and went on to have an amazing season as the youngest contender on the skier cross circuit. She enjoyed a successful season last year and is now Canada’s top female skier cross athlete, sitting in third place in the overall standings. PRODUCT -CROWBAR

Canadian Jennifer Heil earned a gold medal at the 2006 Winter Olympic Games in freestyle mogul skiing. She is no stranger to the podium, having secured four consecutive World Cup titles and earning 18 gold and 12 silver medals between 2003 and 2006. In 2007, Jenn was named Canadian Female Athlete of the Year. Her vibrant spirit fuels her dedication. PRODUCTCROWBAR

Olympic Snowboarding
Oakley has been part of Olympic snowboarding since the sport was first introduced. Former pro snowboarder (and current Oakley Canada Sports Marketing Manager) Derek Heidt debuted the Oakley A Frame goggle at the 1998 Nagano Games when snowboarding premiered as an Olympic sport. Oakley pro JJ Thomas wore the A Frame when he medaled in Salt Lake City in 2002, and in 2006 at Turin. Gretchen Bleiler took silver in A Frame, while Shaun White took gold in his Signature A Frame goggle.

Shaun White has never gone unnoticed. He began shredding on June Mountain at the age of four. At age nine, his talent was spotted by Tony Hawk. Shaun eventually went on to Olympic Gold, X Games domination and superstar celebrity. Whether he’s on a skateboard or snowboard, he displays world-class talent with a winning personality to match. PRODUCTSIGNATURE A FRAME

Awarded a silver medal at the 2006 Winter Olympics, Gretchen Bleiler has earned her place at the forefront of snowboarding. Her talent has garnered countless titles and awards, and she is an internationally recognized celebrity of the sport. Despite the media blitz, she retains the kind of charm that can only be described as irresistible. Last year, she launched the Gretchen Bleiler Signature Series Collection by Oakley. PRODUCTSIGNATURE A FRAME

Hailing from Japan, Kazuhiro Kokubo is an explosive snowboarder with the ability to adapt to any type of terrain. Kazu will own the crowd every time he launches himself at the games, keeping his highly technical tricks as smooth as butter. He excels in both halfpipe and slopestyle, and recently he placed third in the Burton New Zealand Open Snowboarding Championships. Kazu spends a lot of time in the backcountry, working the natural terrain and dropping cliffs like the massive one he challenged for a production by Absinthe Films. PRODUCTSIGNATURE CROWBAR

Kevin Pearce scored a victory or podium placement at every contest he entered during the 2007/2008 season. That includes the X Games, the Arctic Challenge and the Toyota Big Air competition. He also earned the title of 2008 Ticket to Ride (TTR) World Tour Champion. Kevin learned to snowboard with his brothers and uncles in the unforgiving elements of the East coast, where he gained the foundation to excel in all snow conditions, from park to powder. His first snowboard was given to him at age five by none other than Jake Burton, the founder of Burton Snowboards. When Pearce isn’t on the hill, he can be found on a different board, the kind that rides big waves. PRODUCTCROWBAR

Ellery Hollingsworth has stormed the professional snowboarding scene, and at 18 years of age, she plans to keep the momentum going. The tenacious and talented young lady from Connecticut was honored with the 2006 “Rookie of the Year” award at the 24th Annual U.S. Open of Snowboarding Championships in Vermont, where she was the only female to earn final berths in the quarterpipe, superpipe and slopestyle events. First taught to snowboard by her two older brothers, Ellery now combines determination, natural athleticism and a great sense of humor to make each day on the mountain productive, progressive and fun. When Ellery is not snowboarding, you can find her playing with her dogs or skateboarding. PRODUCT – A FRAME

From Quebec, Charles Reid is part of a new breed of French Canadian shredders, and he is making a name for himself on the Swatch TTR World Tour. Part of what makes him so good is the sheer power he can unleash when he straps on a board. Park, rails, pipe or pow, this 19-year-old has the legs of a seasoned veteran and continues to improve and excel in a boisterous career. PRODUCTSPLICE

Jeff Batchelor bought his first snowboard at age eight with money he made by washing windows. In 2008, he was ranked 4th in the world, thanks to his performance at the 7th FIS World Cup for halfpipe. He earned silver at the 2009 World Championships in South Korea. Today, as part of the Canadian National Halfpipe Team, he is preparing for his dream of competing in the 2010 Olympics. Beyond snowboarding, Jeff attends Queens University, where he earned a 90% scholarship. In addition, he owns a wakeboard instruction business.

Dustin Craven isn’t afraid of anything except a world where people can’t speak their minds freely. Hailing from Calgary, Canada, Dustin expresses himself just as freely on a snowboard as he does in conversation. He stands in the sport as a true individual — an individual of what, even he’s not certain. Mainly, he’s just looking for a good time from snowboarding, from girls, and from anyone willing to serve it up wild-style. And he just happens to be one of the most stylish riders out there. PRODUCTCROWBAR

Olympic Speed Skating
Oakley history in this sport is medal solid. Cindy Klassen won five at the last Olympic Games wearing our eyewear. Oakley athlete Ireen Wust won gold at the past three Olympic Games. And yet, Bonnie Blair and Dan Jansen were the ones who put Oakley on the map in the speedskating world. Wearing M Frame, Bonnie earned gold at Calgary ’88, and four years later, two more gold medals in Albertville. She skated her way to two more in Lillehammer in ’94, where Jansen was awarded the gold (and tallied eight world records).

Sven Kramer
Since taking silver in the 5000m in Torino, Sven Kramer has emerged as the most dominant distance skater in the world. Kramer has won three-straight world allround titles, as well as three-straight world single distance titles in the 5000m, 10,000m and team pursuit. Kramer’s success has catapulted him to stardom in the skating-obsessed Netherlands. Though he is still eclipsed there by the nation’s soccer stars, Kramer needs only Olympic gold to become the most famous athlete at home. PRODUCT – M FRAME

Competitors know Canadian speed skater Charles Hamelin as a threat in the 500m, 1,000m and 1,500m individual distances. He has captured 12 medals at the World Championships since 2005, and he won silver at the 2006 Turin games in the 5,000m relay. In the first four World Cup events of the 2009/2010 season, Hamelin has already earned three gold medals. PRODUCTJAWBONE

Katherine Reutter has won the last two U.S. Short Track Speed Skating Championships. She began her career on the ice as a figure skater but quickly realized that she enjoyed skating with velocity. Katherine hails from Champaign, Illinois, the same hometown as legend Bonnie Blair. PRODUCTENDURING

Many see J.R. Celski as the next Apolo Anton Ohno, and the 18-year-old prodigy certainly lived up to those high expectations by winning five medals at the 2009 World Championships. Celski has quickly developed into a strong all-around skater. He could give the U.S. Short Track Team a true medal contender in multiple distances at the 2010 Winter Games. PRODUCTFLAK JACKET

Known for his dynamic outside passing, South Korean Lee Ho-Suk is regarded as one of the best young skaters in the world. At the 2006 Winter Olympics, Lee made a thrilling move to pass Apolo Ohno on the final lap of the 1000m, securing a 1-2 finish for Korea in the event. Lee also won gold in the 5000m relay. He earned three consecutive overall World Junior titles from 2003 to 2005. In 2006 — his first full season on the World Cup circuit — Lee finished second in the overall standings. He also finished second overall at the 2006 Short Track World Championships held in Minneapolis. PRODUCTRADAR PATH

Olympic Hockey

What’s our heritage in hockey? Look at an athlete like Scott Niedermayer. The Oakley Hockey Visor has been his choice for 14 years, and in that time, he has become the only player to win every major North American and international championship; he has won the Memorial Cup, World Junior Championship gold, World Championship gold, Olympic gold, the Stanley Cup and the World Cup. Like Niedermayer, Oakley’s Hockey Visor exceeds all expectations.

Alex Ovechkin is a professional ice hockey left winger and alternate captain for the Washington Capitals of the National Hockey League. The Russian athlete first picked up a hockey stick at a Soviet toy store when he was two years old, and he refused to let go. Alex is considered by many to be the greatest player in the NHL. In January 2008, he signed a thirteen-year contract extension worth $124 million, the most lucrative contract in NHL history. Watch him in the 2010 Olympics, playing for Russia.

As mentioned above, Canadian Scott Niedermayer is the only player to win every major North American and international championship, and he is considered to be one of the best defensemen in the league. Team captain of the Anaheim Ducks, Scott is known for his skating stride and for leading or joining the rush on offense. In his free time, he enjoys any activity in the outdoors, and has even learned to surf.

A Canadian pro ice hockey player and captain of the Pittsburgh Penguins, Sidney Crosby was one of the most highly regarded draft picks in hockey history, so it’s no wonder why he has been nicknamed “The Next One.” Sidney has earned the Art Ross Trophy, the Hart Memorial Trophy and the Lester B. Pearson Award, becoming the seventh player in NHL history to win all three. In 2009, Sidney made history again as the youngest captain ever to win a Stanley Cup. He will play for Canada in the 2010 Olympics.

Nicknamed “The Finnish Flash,” Teemu Selanne is a professional ice hockey right winger and is currently playing for the Anaheim Ducks, a team with which he won a Stanley Cup in 2007. In 2008, Teemu held the Ducks’ record for career hat tricks and power-play goals. He is an avid golfer and car collector, as well as a fan of auto racing.


Tess Weaver


January 21, 2010