The O Lab Steams into Echuca!

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Echuca is a small town located on the Murray River in Victoria, Australia. Once known for its steam powered paddle boats, it is now a popular destination because of its warm climate, the river, and rich history. Not a single head was left unturned as the O Lab made its way into town for the first time for this popular summertime tourist destination.

The same can be said about the following day as the Lab was open for business bright and early to maximize the number of local ski and wake enthusiasts waiting to make their way through the lab. Even though the 45 degree Celsius temperature (113 °F) was enough to turn up pavement at 10 A.M., it was still second page news to the vibe Oakley brought Echuca. The heat increased as but as the case in most first time O Lab experiences, all were shocked at the unrivaled technology that goes into every pair of Oakley eyewear. Oakley fans of all ages braced the heat to come check out the Lab, even when it became too hot to keep the Air Con continuously running.

The O Lab crew would like to thank everyone for taking the time to come out and learn about the superiority of Oakley’s High Definition Optics as well as its high impact protection. Like every pair of Oakleys, we are made to perform in the most extreme conditions. Massive thanks to Daniel Kean and his staff at Wake Ski & Surf for the safe parking and unforgettable hospitality. Be sure to visit them at Wake Ski & Surf and of course before your next vacation on the Murray.


Kyle Matias


January 18, 2010

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