Amy Gillett Ride Day


The Rolling O Lab continued its tour down under with a stop at the 5th annual Amy Gillett Ride Day in Geelong, Victoria. This year’s ride was the biggest to date with over 2,500 participants. The purpose of this event is to promote safety while honoring the memory of Amy Gillett. Amy passed away in 2005 after being hit by a car in Germany while training with the Australian national team. “A Metre Matters” signs and jerseys filled the scene emphasizing safety on the road between cars and cyclists.

With safety and awareness in mind, it only made sense for the Rolling O Lab to set up and educate both riders and fans alike on the protection of Oakley’s High Definition Optics. The feedback was very rewarding as many people had no idea about the technology that goes into every pair of Oakley eyewear.

The ride was a great event and a perfect start to the second leg of the O Lab’s Australian tour. World famous announcer Phil Liggett had everyone on their toes, especially O Lab manager Nick Legare. Special thanks to Rachel Kinimonth and Tony Fox for all of their help! Oakley would also like to recognize the commitment and participation of all of the volunteers for making this event a complete success.