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Oakley has announced a new long-term partnership with Grouse Mountain, Vancouver’s premiere four-season recreation destination. The resort will serve as one of Oakley’s base camps or the 2010 Winter Olympic Games, in which more than 300 Oakley athletes from around the world will be competing.

Located 15 minutes from downtown Vancouver, Grouse Mountain will remain open 24/17 (24 hours a day for the 17 days of the Olympics), offering alpine recreation, including night skiing and riding, to all visitors.

Oakley fans are encouraged to visit Grouse Mountain each day to take a tour of the Rolling O Lab set up at the base of the mountain, which will showcase Oakley’s products and technologies throughout the Olympic Games. With more than 300 Oakley athletes competing in Vancouver, numerous events will be the platform of Oakley’s latest sport performance eyewear.

“Grouse Mountain is the ideal location for Oakley to activate, educate and entertain our top global athletes, visiting media and select VIPs during the Olympics,” said Oakley’s SVP of Global Brand Marketing, Scott Bowers. “We look forward to leveraging our partnership with Grouse Mountain not only during the Olympics, but beyond with many different events over the next two years.”

After the Olympics come to a close, Oakley and Grouse Mountain will continue to work together throughout the seasons, particularly on key events including Oakley Nightjams, Quiksilver Showdown Over the City, BMO Grouse Grind Mountain Run and Seek the Peak Relay.

“We are very pleased to enter into this long-term partnership with Oakley,” said Michael Cameron, Grouse Mountain general manager. “Oakley is globally recognised as a leader in sports marketing and sports performance eye wear. They also offer great value to all our pass holders and visitors for every season, sport or event.”

Oakley joins NBC’s “Today” show, which has also selected Grouse Mountain as their Olympic base. The Today show will be broadcast live each morning at 4 a.m. local time.


Tess Weaver


December 16, 2009