Heerenveen Speedskating World Cup

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In November, the world’s best speedskaters come to Heerenveen, a small town in the north of Holland, to compete in one of the sport’s most famous events. Heerenveen is also the hometown of Sven Kramer, who holds the world records for both the 5.000 and 10.000 m distances.

The Rolling O Lab was positioned in a prominent location, directly in front of the famous Thialf, a 400 m indoor ice skating rink. O Lab visitors were greeted by our hostess Iris, who showed them the latest eyewear releases, while our guest star, Swedish HDO expert Jesper Tengvall, never got tired of talking about distortion-free vision, clarity and superior impact protection. Sports Marketing Manager Leander Angerer meanwhile used the O Lab to support his athletes with the latest performance eyewear – every ice skating rink is different, and therefore many skaters changed the lens tint to adapt and fine tune their performance. They also took the chance to see first hand why Oakley eyewear is the choice of the world’s best athletes.

The race schedule was packed on all three race days and saw everybody pushing hard to secure the ticket for Vancouver 2010. Traditionally strong was the Dutch team: Local hero Sven Kramer won the 5.000 m race by 0,09 seconds despite being sick, they shared the Men’s Team Pursuit victory with the US team, and Ireen Wüst won the Women’s 1500 m. The German women’s team also showed impressive performances with Stephanie Beckert winning their first world cup over 3000 m and Jenny Wolf being first in both 500 m runs. The US performed well with Shani Davis’ Men’s 1500 m and the Men’s Team Pursuit victory; Canada’s Christine Nesbitt won 1000 m, and Canada’s women’s team secured the Team Pursuit crown.

A great weekend for the O Lab crew – thanks to Leander who made it happen, Fred Bakker, the O Lab team, Irene & Barbara from Referee, Robert, Stephanie, Wilco and everybody else who made this a success.