NY Fashion Week Oakley Apparel 2005


Oakley, Inc. (NYSE:OO) today announced it will join Olympus Fashion Week at the Atelier in New York to stage the company’s first ever formal runway presentation. Scheduled for 6pm on February 5th, the show marks the official launch of Oakley’s ready-to-wear line, a collection that showcases looks from the company’s Fall 2005 women’s range of apparel.

“The future of fashion includes technology,” said Oakley founder and CEO Jim Jannard. “As science defines the future of style, Oakley is uniquely positioned to innovate fashion with technologies that blend form with function, optimizing both.”

Oakley’s foray into fashion has achieved innovations that support the ongoing trend of merging technology into the everyday life of the consumer. For its women’s collection, the company has engineered custom hardware and applied processes that give textiles a look and feel that is uniquely Oakley. Invention in fashion is exemplified by the versatility of the collection, which focuses on the female form with interchangeability that goes from active day to casual night.

“Fashion is the art of invention, and our new line of women’s apparel is a natural progression in the story of Oakley, a company dedicated to authenticity,” said President Colin Baden. “The Oakley woman demands function, style and creativity. She wants versatility and the ability to make a look uniquely her own. Our new range of women’s apparel offers all these things. It excels beyond our goal of making fashion the place where imagination meets innovation. We feel that New York’s Fashion Week is the ultimate venue, both on domestic and international levels, for the global impact that our business demands,” Baden concluded.