O Lab Shred Alert: Aspen Ski and Board Company


The O Lab rolled in to Columbus Ohio geared to pump up the seasonal opening for the Aspen Ski and Board Company. With locations in Polaris, Upper Arlington and a dedicated web sales team, die-hard skiers and boarders alike filled the 35-foot lab one after another to learn about Oakley’s High Definition Optics.

“Think snow!” That’s the attitude the Western style ski and snowboard staff lives as the Winter solstice blows in and the pre-season deals the ASBCo offers is every reason for the community to follow along. Super package discounts on the newest gear for the 2010 season as well as true, state of the art service to get your old gear out of the garage and ready for snow.

Gil Harris and Chad LeBeau have assembled a killer staff of professionals and they are ready to pass their knowledge of the industry on to the newest little grommets and the most seasoned veterans the Midwest has to offer on snow. “It’s just awesome that Oakley has this information machine on the road.” Said Gil Harris, who had the opportunity to tour Oakley’s headquarters a couple years ago. “It helps our employees sell what’s in the store.”

With the beanbags in the air and the grill all fired up, the O Lab Crew would like to thank Joe Green for putting together a fun filled weekend. Stephanie Green and Schmidt’s catering was a perfect choice for food and left no one hungry. Schmidt’s has been around since 1886 and the leader in quality Bavarian style food in Ohio, so you should check them out

Another thank you shout out goes to the Columbus Red Bull Wings Team. Thanks for waking up the party.

If you’re looking for a Photographer, look no further than Nick Lehner. Nick provided us with these great images

Thanks again to Gil, Chad, and the whole crew at Aspen Ski and Board Company.


Brian Carlin


September 24, 2009

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