Oakley Teams Up with Young Survival Coalition and Michelle More

YSC POP FINAL

Oakley proudly extends their valued partnership with Young Survival Coalition (YSC), the premier international, non-profit network focused on the concerns and issues unique to young women affected by breast cancer. This year they will introduce two new, special edition YSC women’s sunglasses – Dangerous and Commit. These pieces will join the already popular Oakley Ravishing and Enduring styles to create a comprehensive Oakley YSC eyewear collection. All pieces of this collection benefit the continuing efforts of the YSC.

Come meet Michelle More and see the new 2009 YSC eyewear collection as Oakley hosts in-store events at the Irvine Spectrum (October 16th, 5:00pm-7:00pm) and Hollywood & Highlands (October 17th, 12:00pm-2:00pm) Oakley stores. Michelle More will be signing autographs while a DJ spins and refreshments will be served. The first 100 guests will receive a special Oakley giveaway.

For the second consecutive year, Oakley shows their support of the Young Survival Coalition’s mission of action, advocacy and awareness by donating $20 from each sale of the special YSC breast cancer awareness edition sunglasses to the organization. The YSC’s core purpose is to improve the quality of life for all young women facing the challenges of breast cancer.

“Oakley has once again partnered with the Young Survival Coalition on this special edition eyewear because we believe in the positive impact that they make on young women suffering from breast cancer,” said Jenn Bradley, women’s brand director, Oakley.

“The YSC’s continuing efforts to bring programs and education to young women affected by breast cancer will be greatly enhanced by the funds raised from YSC’s partnership with Oakley,” said Marcia Stein, CEO, Young Survival Coalition. “We are thrilled to be a part of Oakley’s continued partnership, and are very excited about these new special edition women’s sunglasses. We’re confident that our joint efforts will continue to raise young women’s awareness that breast cancer does directly affect them.”

To launch the new 2009 collection, Oakley has teamed up with Michelle More, professional beach volleyball player and breast cancer awareness activist. More takes the same aggressive approach to her sport that Oakley and YSC take to breast cancer education and awareness.

“Being an athlete my entire life, I have been very determined and proactive in reaching my goals,” says More, 28. "It’s important for women to take that same proactive approach with their health.” More’s grandmother passed away less than a year after her breast cancer diagnosis. “She was such an influential person in my life and even though she was in her seventies, she left long before her time,” says More. More’s grandmother felt a lump in her breast long before she went to see her doctor. “I have dreams of going back in time and forcing my grandmother to get her check up earlier,” says More. “Maybe we could have saved her life.”

Following an impressive hard court volleyball career at the University of Nevada, Reno, More traded her uniform for a bikini and entered the Association of Volleyball Professionals (AVP). After entering the AVP in 2004, More and her teammate Suzanne Stonebarger earned the nickname “Team Gorgeous” because of their undeniable beauty. The two went on to become some of the toughest contenders on the AVP tour. A native of Torrance, California, More resides in nearby Redondo Beach. The self proclaimed California girl enjoys traveling, cooking, Mexican food and any movie with Ben Stiller or Will Farrell.

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September 16, 2009