The O Lab Goes Fishing in Denver

Main Photo Goose Gossage

For the third year in a row the Rolling O Lab made its way to Denver, CO for the annual Fly Fishing Retailer. “Fly Fishing Retailer World Trade Expo is where brands are launched, innovations are unveiled and connections are made. Designed for the specialty Fly Fishing industry, Fly Fishing Retailer World Trade Expo connects a targeted audience to conduct business in a professional yet friendly atmosphere. Since 1998, manufacturers, suppliers, retailers, buyers, guides, outfitters, distributors, importers, exporters, press and industry influencers have converged at Fly Fishing Retailer to chart the future of their business.”

For all three days of the show people of the fly fishing industry poured through the doors of the O Lab to make sure they got educated on Oakley Polarized High Definition Optics. It was made quite clear to these individuals that we at Oakley take optics very serious. In a sport where vision couldn’t be more important, Oakley is securely establishing itself among of the fly fishing industry.

This year we were all graced with the presence of Goose Gossage, New York Yankee Hall of Fame pitcher and longtime Oakley fan, who lives in Colorado and also thoroughly enjoys the sport of fly fishing. While at the lab people got to speak with him about his fly fishing experiences and how important is it to wear the best eyewear in the business, not too mention walk away with a autograph from an amazing athlete.

Needless to say the crowds were pleased and we finished the weekend strong after another Fly Fishing Retailer. Thanks to everyone at Oakley who was involved with making this show a success and helping us to teach people about the importance of Oakley Polarized High Definition Optics.