Oakley Sponsors Young Survival Coalition's First Annual Charitable Bike Ride for Breast Cancer

Oakley sponsors the Atlanta affiliate of the Young Survival Coalition’s first Tour de Pink charity cycling event on Saturday, October 17 at Perimeter Mall in Atlanta. The event offers routes in length from one to 100 miles, providing fun for both families and cycling enthusiasts. Registration is only $25 until September 1, 2009.  Current lead sponsors Bright Starts™ a trademark of Kids II (www.brightstarts.com) and Amoena (www.us.amoena.com ) join the YSC Tour de Pink to help raise funds for young survivor support, education and awareness. 

“The Atlanta affiliate of YSC is excited to be hosting our first Tour de Pink charity bike event in Atlanta to raise funds for young survivors of breast cancer,” said Courtney Bugler, Executive Director, YSC Atlanta.  “This is the only charitable bike ride for breast cancer in metro Atlanta and we encourage the city to come out and “pedal” for this important cause.”   
The American Cancer Society projects 182,460 new cases of breast cancer in females; it is estimated that 10,000 of these women will be under 40 years of age, and nearly 23,000 will be under 45 years of age. Unlike their post-menopausal counterparts, young women diagnosed with breast cancer face higher mortality rates, fertility issues and the possibility and ramifications of early menopause.  In metro Atlanta alone, more than 500 young women will be diagnosed this year.  

Funds raised will go to support the vital programs and services offered by Young Survival Coalition Atlanta. For more information and to register, visit www.youngsurvival.org/atlanta or call 404-250-6508.  To learn more about corporate sponsorship opportunities, email cbugler@youngsurvival.org. 

About the Young Survival Coalition
Young Survival Coalition (YSC) is the premier international organization dedicated to the critical issues unique to young women and breast cancer.  YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.  YSC currently maintains 24 affiliates in the United States and provides services to more than 30,000 women annually.  For more information, visit www.youngsurvival.org or call 877-YSC-1011. 



September 12, 2009