Loretta Lynn’s 2009 Amateur Motocross Championships

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The Oakley Rolling O Lab was invited to its first of the 28th annual Air Nautiques 2009 Amateur Motocross Championships held at country music star Loretta Lynn’s Ranch in Hurricane Mills Tennessee.

Considered the premier amateur motocross event in the world with almost 25,000 racers of all ages attempting to qualify in 33 classes for the 1,386 available gates in the finals. This national event, christened “The Worlds Greatest Motocross Vacation” has handed out AMA Amateur National Championship titles to most of today’s Supercross and Motocross stars, including Oakley athletes: Ricky Carmichael, Ryan Dungey, Davi Millsaps, Ryan Villopoto and James “Bubba” Stewart. This is the first year Oakley has ever been able to sponsor the event since Scott has been the eyewear sponsor from day one. Local Oakley sales rep. Jason Aronson says “This is a perfect time for Oakley to maximize and leverage the brands strength and position itself as the market leader in amateur and professional motocross.” Aronson also said “I am stoked that Loretta’s is in my back yard and that Paggio stepped up to the plate and brought Oakley in as a sponsor.”

The back drop for this event is amazing with 20,000 people coming from all around to either participate or watch the races. Set back in the rolling hills of Loretta’s ranch with a river running right through it, every where you look are motor homes, motorcycles and all types of all terrain vehicles. It literally turns into a city for seven days fully equipped with it’s own law enforcement, medical teams, gas station, store, all types of food and even it’s own beer tent/club.

The O Lab saw an incredible amount of people come through it’s doors, totaling over 1000! We also had Oakley pro Ricky Carmichael stop in for an autograph signing that created a line that stretched a quarter mile down the road and even Hubert from the Nitro Circus crew dropped by.

For an update on some of Oakley’s up and coming riders at Loretta’s: Eli Tomac, son of legendary mountain biker and long time Oakley athlete John Tomac won two championships in the 250B Modified and School Boy classes. Zach Bell also won two championships in the Super Mini 1 and 2 classes. Eight year old Noah Aronson had some rough starts out of the gate and with a crash on the last turn in his final moto he lost one position and ended up 11th over all in his class. Not bad for his second time at Loretta’s. Noah also just recently placed 3rd at Master Kids in Limes, Belgium. Look for him to be a dominant force next year in the 65 class. Also Cobra Factory rider and 50 class superstar Tristan Lewis lost his shot at a top 3 overall finish due to a flat tire in his second race. Keep your eyes open for these kids on a podium near you!

So after a week in the heat, a couple of tornadoes and all the dust had settled, it was a great event and an amazing experience. Lots of good races and good people, our retail couldn’t keep goggles in stock and Oakley’s presence here is stronger then ever.

We would like to thank everyone who helped to make this event so successful: Anthony Paggio, Hedgie, and Jason and Tracey Aronson.
“I would also like to thank the Rolling O crew for their endless support and hard work during the event. Adam, James, and Brian are rock solid! These guys spread the O love and converted a lot of non believers. Mission accomplished!” said Jason Aronson. We would also like to thank the guys at FMF, Dunlop Tires and everyone else who helped out. Thanks for everything and we can’t wait to come back next year.