Primitive, Oakley Launch Special Frogskin


Primitive and Oakley unveiled their one of a kind limited edition Frogskin collaboration on Saturday August 1st at Primitive in Los Angeles. Only 50 of the 100 were available at the time of release on Saturday and it was first come, first serve for this limited exclusive eyewear. Co-Owner and X Games gold medal skateboarder Paul Rodriguez has been seen around town running these one of a kind shades, making everyone wanting to get their hands on them.

People from all over along with Friends and Family came to witness the unveiling of this limited edition Oakley Frogskin and also see and experience Primitive. The lines ran long for both parties and the limited edition sunglass making the evening a must see for everyone.

Finding inspiration within a well known 80s heavy metal album cover, Encino-based Primitive work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. The sunglasses feature a gradient color way, fading from black to purple, midnight blue, and eventually a clear finish. Along with special Primitive “P” logos on the detachable arms, the shades will come fully equipped with an additional set of arms and a custom silk screened bag, further emphasizing the theme which was conceived by Jubal Jones and the rest of the Primitive team. These are ONLY AVAILABLE exclusively through Primitive.

As the Free Pabst and Rock Star Vodkas were distributed the party had the sounds of DJ Bobby Soul who spun classic metal along with classic hip hop – truly defining the collaborative effort between the two companies. The Primitive scene was fun and easy, just like the effort put in between Oakley and Primitive. The Hundreds; close friends of Oakley and Primitive, and the Red Cup Crew fully represented as well.

Special thanks to Andy Netkin, Jubal Jones, Paul Rodriguez and the Primitive Team for the great partnership.