Oakley Increases Sponsorship


Go for the Gold! Ever since the conception in 1999, Oakley has been vital to making The Arctic Challenge happen. The result of the long term relationship will come alive at The Arctic Challenge Oakley Quarterpipe in Tromsø. The snow is already piling up in the North and the monstrous quarterpipe is getting prepared for The Arctic Challenge riders beating the 10-meter mark.

Progression, innovations and style

"The Arctic Challenge is the quintessential snowboard event. It combines the most talented riders from around the globe in a unique venue that is geared towards the essence of snowboarding. It represents progression, innovation and style; values that Oakley shares with The Arctic Challenge," says Pat McIlvain, Global Sports Marketing Director. European team manager Lasse Andersen continues: "The riders are in drivers seat at The Arctic Challenge, but it is our ambition to make it easier for them through our support."

…a special moment

The Arctic Challenge is a special event in many aspects. Based in the fragile arctic environment, it is clearly sensitive to changes in global climate as well as limited local infrastructure. Its not like coming to a big resort in the Alps and pull out unlimited pist machines and snow canons. The resorts are small and the nature is vulnerable. For us it is of outmost importance to work with partners respecting this framework. "The people at Oakley have always understood this. It has been one of the key elements to make The Arctic Challenge happen every year. It was a special moment for us when they stepped up to title sponsorship of the Quarterpipe," says Henning Andersen, CEO of The Arctic Challenge.

The Arctic Challenge Oakley Quarterpipe

Saturday April 2nd will hopefully go down in snowboarding history as the world’s best riders are shooting for the 10 meter mark and the Gold Time Bomb® watch worth 25 000 US dollars. The Arctic Challenge starts on March 29th in Tromsø¸ and will include an epic journey by boat through the arctic nature to Lofoten. The snowboard community stays in the Arctic for a week for quarterpipe, halfpipe and slopestyle competitions – as well as great portion of good times with surfing, concerts, parties and organic food.

For more info, please log on to www.the-arctic-challenge.com.


Staff Writer


March 26, 2005