Oakley Lands in China
To celebrate Oakley nation landing to China, Oakley China joined a two-week exhibition in front of the well-known Shanghai department store, Jiu-Guang, which sits adjacent to the famous Jingan Temple.
A huge Oakley tent and fantastic decorations lured massive crowds to browse Oakley eyewear, apparel and accessories—all of which wasn’t previously available in China.
Oakley’s Beijing sensations, the Chinese beach volleyball team came to kick off the official opening ceremony. Silver medalist Wang Jie rocked white Flak Jacket while bronze medalist Zhang Xi wore China team color Flak Jacket and Pink Straight Stem Women Radar during the show. The Chinese Olympic men’s team, Wu Penggen (Polished Aluminum Radar) and Xu linyin (Classic M-frame), were on-site as well to sign autographs, take photos and interview different Chinese media. Even Ye Liying, China’s first LPGA player, stopped by to say hi.
To make the show perfect, Oakley China also invited a famous Channel [V] VJ as well as the red-hot Li Chang to be event MC.
Olympic heroes? Check. Local celebrities? Check. Red-hot VJ? Check. Crowds? checked.
There couldn’t have been a better time or place to introduce Oakley to China. Expect big things to come.