Oakley Learn to Ride - Bacara
Oakley’s Learn to Ride program brought athletes and celebrities to the stunning resort of Bacara near Santa Barbara to surf off the bluffs of the central California coast.
“Oakley’s Learn to Ride program has been an incredible bridge for Oakley to integrate our incredible athlete roster with key celebrities in a way that is authentic and organic to the brand,” says Jeremy McCassy, Oakley Alternative Marketing Manager. “Everyone became friends and are hooked on surfing for life.”
Friday nights festivities started out in an intimate Mediterranean village setting, with dinner, music by Joel and Josh Madden and an acoustic performance by Oakley’s Kelley James. Celebrities like Mario Lopez and Adrian Grenier interacted with their soon to-be instructors, including Oakley’s Layne Beachley and Tom Whittaker and got some pre-surfing tips to take to the ocean. Oakley and Muscle Milk provided a gifting area where celebrities could stock up on surf supplies for the next day.
Saturday started early with a breakfast smoothie bar provided Muscle Milk and Manduka Yoga to warm up for their venture in the water. Then it was off to the beach where Oakley athletes instructed the celebrities on how to stand up on a board, how to paddle and everything in between. Armed with advice from the some of the world’s best surfers, participants took to the surf, where almost everyone got up on their first attempt.
Saturday night Oakley held a culmination event at the El Capitan Ranch overlooking the Pacific, where tunes were provided by the Madden brothers with a live acoustic performances by John West and Kelley James.
Oakley has incredible way of getting people together," says World Championship Tour surfer Karina Petroni. “Our weekend in Santa Barbara brought together people from all walks of life for a couple days of fun waves, great people and rocking tunes.”
Celebrity attendees included Adrian Grenier – Entourage, Ashley Greene – Twilight, Benji Madden – Good Charlotte, Brian Van Holt – Burn Notice, Clifton Collins, Jr. – Star Trek, Donovan Leitch – Recording Artist , Eric Balfour – 24, Eric Mabius – Ugly Betty, Estella Warren – Ghost Whisperer , Joel Madden – Good Charlotte, Josh Madden – Recording Artist, Kirsty Hume – Model, Leonor Varela – Stargate, Lo Bosworth – The Hills, Mario Lopez –America’s Best Dance Crew , Susie Castillo – House of Payne. Athlete instructors included, Layne Beachley, Tommy Whittaker, Travis Mellem, Karina Petroni and Sage Erickson.