Oakley at College World Series

Aaron and the Kids

The Oakley West Coast Rolling O Lab is posted up in Omaha, Nebraska for the next two weeks to participate at the College World Series. As many know the College World Series is a great proving ground for the top MLB players of the future. Eight teams are competing in the CWS of which four of them are Oakley eyewear teams – Arkansas, Southern Mississippi, LSU and Cal State Fullerton.

Located in the heat of the action on the corner of Deer Blvd and 13th St., everyone going to the games has to pass by the O Lab. In the first two days of being on site, including a rainy non-tournament Friday, close to a thousand people have received tours. Including players from Southern Miss, Texas and North Carolina making their way through the Lab for VIP tours from the O Lab crew.

Stepping up to the plate, Oakley Regional Sales Manager Chris Long has brought a solid consumer sales presence to the O Lab for the next two weeks. For sale are the latest Square O, Uniquely and Sports Performance styles, including a great mix of Custom Eyewear options. Yesterday the program topped out at $13,500 in eyewear sales, which should be a great indication of the revenue generator the CWS will provide Oakley.

On the field yesterday, Oakley was heavily present with the first game featuring two Oakley eyewear teams in Arkansas and CSF. The Arkansas head coach Dave Van Horn was wearing custom Flak Jacket with metallic red frames and black socks to match the team uniform. Van Horn was on the ESPN camera every single inning of the game, including an interview with the ESPN correspondent wearing the Flak Jackets. In the field players were wearing a combination of custom Flak Jacket, Radar and M Frames.

Game two provided a great match up of Oakley eyewear team LSU putting a hurt on the young UVA team. LSU star outfielder Jared Mitchell was wearing custom Radars, chasing down fly balls and showing off his cannon for an arm. Mitchell earlier this week was the 23rd overall pick in the first round of the MLB draft.

Look for more continual Oakley exposure on the ground and on the field at the CWS in Omaha, NE. Check your local listings for times on ESPN to catch the action on television.