Oakley Visits 26-Time World Champs
The New York Yankees, love them or hate them, they draw quite the following of fans and what better audience for the Rolling O Lab to be in front of for Spring Training in Tampa, FL? Fresh off a very successful trip on the Florida east coast with the Washington Nationals in Melbourne, the Rolling O Lab cruised into the Raymond James parking lot across the street from George M. Steinbrenner Field.
Same location as last year, the Rolling O Lab is the first major presence all fans see before entering the stadium upon leaving there parked cars. The Yankees average about 10,000 fans per game, the most of any team in Spring Training, which resulted in the most tours the O Lab crew would give during the Florida tour. A true testament to the research and development tours provided to the fans were the twenty Oakley MLB Yankee sunglasses sold at the team store over the three game stretch after fans visited the Lab.
The Rolling O Lab was posted up in the main parking lot for three straight games against the Canadian national team, Detroit Tigers and Atlanta Braves. All three games were fun to watch, but the stand out game had to be “Oakley Day” on Friday evening. Oakley has a prime banner location on the scoreboard for the entire Spring Training season, but backed that up with over four different graphics located around the stadium calling out “Oakley Day” and awarding Oakley MLB Yankee Flak Jackets to four lucky seat winners.
Saturday’s game saw Oakley’s Rolling O Lab Managers, Ryan Evert and Adam Racioppi bring out the starting line-up cards to home plate with Yankee bench coach Tony Pena. Tony wears the Oakley MLB Yankee Flak Jackets at every game, including night games when he changes the lenses out for high-intensity yellow. On Saturday another four pairs of Oakley MLB Yankee Flak Jackets were handed out to lucky seat winners.
A lucky seat winner will be called out one time for the remaining dozen home games at Steinbrenner Field, and along with the Oakley banner on the scoreboard, the exposure the brand will receive to the Yankee faithful should easily reach several million when you include the television coverage the team receives.
Top Yankee players wearing Oakley eyewear this year are All-Star outfielder Xavier Nady in MLB Yankee Flak Jackets, catcher Jose Molina in custom Radars, phenom pitcher Phil Hughes in Rx Radars and relief pitcher Edwar Ramirez in Rx Flak Jackets. Look for the Yankees to battle for the top spot in the Eastern Division with new additions in the starting rotation and at first base.