Oakley's 2nd Annual Fly Fishing Media Trip - Yucatan Expedition 2009

Frank's first permit_2

This past week, an exuberant crew of 22 media, retail accounts and Oakley representatives headed south to the waters of Ascension Bay outside of Cancun, Mexico – a veritable fly fishing mecca. Trepidation about Mexico travel be damned – this group was on a mission to catch some serious fish and to experience Oakley’s eyewear in the process. Nothing was stopping us!

A little information about our location: Ascension Bay is located 90 miles south of Cancun, Mexico, and offers endless crystal clear flats, mangrove lagoons, channels, reefs, where bonefish, permit, tarpon, snook, barracuda, jacks and others swim. Located within the Sian Ka’an biosphere reserve, Pesca Maya Lodge (where we holed up for the week) offers year round possibilities for bonefish, permit, and jacks. The Sian Ka’an Preserve is home to more than 345 species of birds, including over one million wintering migratory song birds. Anglers access the fishing areas on traditional Mexican Pangas with two guides on every boat (one senior guide and one junior guide). While the vast majority of the angling is done from the boat there are also opportunities to wade fish for bonefish and permit.

Publications including The Drake, Fly Rod & Reel, Angling Trade, Field & Stream, The Catch and others were in attendance, as well as retail accounts from locations including Redding, Vail, Denver and more. The mix of people on the ground in Mexico could not have been better; it provided for a rich experience both from an educational standpoint, as the Oakley team on hand was prepared to answer any lens tint and technology specific questions, and the attendees really brought a great perspective to Oakley as to our presence in the fly fishing arena and what we can do to better communicate our technology messaging.

At the end of a few days on the water, our group had caught (and released) permit, bonefish, barracuda, snapper, trigger fish and more. More importantly – everyone had been able to spot these fish in a way not before experienced, thanks to their HD Polarized eyewear.

Thanks to Don Swanson from Abel Reels and Scott Fly Rods for their generous support of this event.

Oakley would also like to thank Jason Lozano, Kurt Olesek, Frank Smethurst and Tom Faukner for their efforts in putting this event together.